More than 800,000 content campaign-driven website visits recorded
90 percent of story-driven visitors were new to the website
Average time on page double site average
Month over month bounce rates decreased more than 30 percent
Organic traffic to the site are now at levels greater than before the re-launch of the site and continue to rise
On the heels of a website re-launch, Experience Kissimmee noticed a downward trend in its organic site traffic – a common challenge because new links, page titles, and site organization can hurt search engine optimization (SEO). Because Experience Kissimmee is located in a highly competitive tourism region, they needed to reverse this trend immediately while establishing long-term SEO value on their website.
Madden Media developed a strategy to boost long- and short-term traffic to Experience Kissimmee's website: