Madden Media Madden Media
prev next

Success Story

Lake of the Ozarks/Tri County Lodging

Lake of the Ozarks, MO

bullet image

More than 920,000 visits to FunLake.com

bullet image

An overall website traffic increase of 29% in the first year

bullet image

Bounce rate of only 14 percent - significantly lower than industry average

bullet image

SEM delivers 32.5% of all site traffic

Background

Lake of the Ozarks/Tri County Lodging and Madden Media began a search engine marketing partnership in 2012 that continues to this day. The goal of the DMO's search efforts was to drive highly targeted traffic to its website, FunLake.com.

The Solution

Madden Media began with a comprehensive marketing plan using a campaign hierarchy segmented categorically, a data-driven keyword strategy utilizing geographic and travel-related qualifiers, and ad copy that spoke directly to the keywords contained within the ad group. Madden's SEM approach included: