iPhone recording video.
z_Insights & Trends

Social Fidelity (So-Fi) Video

Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.

z_Insights & Trends

OnLocation & OnLocation PLUS

We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits.

z_Insights & Trends

Location-based Marketing

Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs?