Robots painting a yellow wall with paint rollers in their hands.
Insights & Trends

Traveler Intents are the New Demographic

Madden challenges you to start thinking of your target audiences differently. Let our Traveler Intents tool help you reconsider your destination’s marketing mix based on your audience’s traveler intents.

Couple smiling and taking a selfie in a sunny place with palm tree in the background.
Insights & Trends

Bringing Advocacy to your Marketing

Reaching your audience through authentic content is crucial. But that’s easier said than done. How do you connect your prospects with your brand in a way that gets them talking and brings value to the consumer? Short answer: Advocacy marketing.