z_Insights & Trends

Meetings Recovery Plan

Business travel accounts for nearly 30% of all travel spending. So, how should destinations move forward with planning for future meetings after COVID?

z_Insights & Trends

Destination Marketing & Small Business

How can destination marketers support the small business that are crucial to our communities’ economic health and well-being?

z_Company Updates

2020 Hermes Award Winners!

Madden is proud to announce five wins for our clients’ campaigns in the 2020 Hermes Creative Awards!

z_Insights & Trends

Keeping Your Audience Engaged

While folks still can’t travel due to COVID-19, engage them with something they can use: information, inspiration, and humor.

z_Insights & Trends

Looking Ahead: How to Help U.S. Travel Planning

With tactful sensitivity and an emphasis on flexibility, your destination can help travelers start thinking ahead, and give them something to look forward to.