National Plan for Vacation Day (January 26, 2021) marks the annual day DMOs across the country can encourage travelers to plan their next trip and consider their destinations. This day is about consumers planning for future travel. DMOs should look… Read more »
Linear vs. Streaming: What’s Your Strategy?
Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »
National Plan for Vacation Day: The Collective Impact of Tourism
This year’s National Plan for Vacation Day (January 26, 2021) feels different than in previous years. The COVID-19 pandemic hit the tourism industry hard. This year will be a recovery year for many. Destinations are looking to reclaim their past… Read more »