Madden is proud to announce 5 of our clients earned 2020 HSMAI Adrian Awards in recognition of their tourism marketing excellence! The HSMAI Adrian Awards recognize hospitality brands and agencies for creativity and innovation in advertising, digital marketing, and public… Read more »
As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »
Privacy changes are making it harder to rely on third-party data. Destinations must adjust their marketing strategies in response to the death of third-party cookies and other new privacy policies. It’s time to optimize your marketing strategy toward leveraging your… Read more »
Apple’s and Facebook’s advertising platforms are ubiquitous for DMOs. New iOS 14 privacy changes and their effects on Facebook marketing will put limitations on the ability to track ROI on Apple devices. And while this update is still new and… Read more »