It’s time to start developing your meetings marketing strategy. While business travel recovery lags behind leisure travel, a projected spending boom is coming. While the segment’s recovery will take awhile and Delta variant concerns are rising, the segment’s long sales… Read more »

We’ve seen it too often. DMOs invest a large amount of money into developing a new website, only for that website to stagnate for years. Then, DMOs make another large investment to build a new website because their existing site… Read more »

Google has updated their website metrics tracking platform and released Google Analytics 4. This new version of Google Analytics brings some big changes. Here’s everything you need to know about the update.  What’s Changed? Events vs. Sessions The Google Analytics… Read more »