We’re such big data nerds, we built our own destination intelligence platform. Last year, Voyage helped over 40 destinations across the country lead their destination marketing efforts with data-driven insights and easy to access reporting. We are not content to… Read more »
2022 Predictions Series: It’s Your Brand
In 2022, it’ll be more important than ever to define your voice and visual brand. Learn how.
2022 Predictions Series: User Experience Above All
User experience is important to integrate throughout your entire marketing landscape. Learn how.
Media Director Heather Molina Joins Madden Media
Madden Media welcomed the new year with a new employee. Heather Molina is a marketing strategist with almost two decades of experience who joins the team as a Managing Media Director. Her extensive agency experience combined with her globetrotting experiences… Read more »
2022 Predictions Series: Video is the Most Important Advertising Asset
Video was the most important marketing asset in 2021. Learn how the medium continues to grow in 2022.
2022 Predictions Series: Search Continues to Evolve
Search as we know it is long gone. Consumers seek greater sensory experiences in their search approach and expect both their results and their tactile interactions with websites to evolve. Increases in voice search (20 percent of all searches), video… Read more »
2022 Predictions Series: Need for Destination Intelligence
For destination marketers, we know it’s vital to capture insights for learning, evolving your campaigns, and advocating for your program. As destination marketing organizations continue to make evolutionary leaps toward destination management, effective data assets and resources are essential. Destinations… Read more »
2022 Predictions Series: Digital Tribes are Building the Creator Economy
Online communities and social influencers have been growing as an industry for several years with the influencer marketing industry exceeding $13.8 billion in 2021. When Hubspot asked global B2C marketing professionals which trends they planned to invest in for 2022,… Read more »
2022 Predictions Series: Responsibility Matters More than Ever
What is the role of the DMO in 2022? What should you do when driving visitations is no longer your main aim? Responsibility in destination marketing has never been more crucial than it is today, and DMOs must shift their… Read more »
2022 Predictions Series: A Look Back at 2021
In the decade preceding the pandemic, the travel industry enjoyed unsurpassed growth. Business was good. March 2020, the world rapidly changed, and in less than two years, the tourism industry entered a new era of destination marketing. As modern media… Read more »