For some destinations, increasing visitation volume is no longer an objective. Seasonality trends mean during peak season many DMOs don’t need to spend many marketing dollars to compel people to travel to their communities. This is a nice problem to… Read more »
Attend any conference or travel and tourism event, and the words on most lips are “sustainable tourism.” Of course, the environment was on our minds pre-pandemic. Yet, the rise of people flocking to outdoor spaces and seemingly overrunning smaller communities… Read more »
What is the purpose of a DMO today? Like many organizations during the pandemic, Madden examined our future and aspirations. In the past few years, the tourism industry faced its biggest challenges since the Great Recession. One of the biggest… Read more »