Insights & Trends

Advertising Best Practices

When it comes to advertising and marketing, it is easy to assume that something is better than nothing. But, in a world flooded with advertisements, social media algorithms and multi-formats…there are some best practices you can follow to cut through the noise.

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Insights & Trends

Bringing Advocacy to your Marketing

Reaching your audience through authentic content is crucial. But that’s easier said than done. How do you connect your prospects with your brand in a way that gets them talking and brings value to the consumer? Short answer: Advocacy marketing.


Become a Destination Marketing Superhero

When it comes to destination marketing, there are certain brands that everyone wants to imitate. Learn best practices from Marvel Superheroes!

Company Updates

Continuing the Madden family legacy

With over 90 employees, it’s sometimes hard to remember that Madden is a family-owned company. Kevin and Jill Madden started Madden Media, then Madden Publishing, over 35 years ago. They went from door to door, building relationships in the community… Read more »

Photo of young man waving flag with sky in background.

Travel this Veterans Day

As Veterans Day nears, we should take time to think about how we spend our time off. 54% of families in the United States end up not taking all their time off, according to Project: Time Off, and veterans are… Read more »

Madden employees laughing around a round-table.
Company Updates

Madden | Full-Service Agency

You are looking for a partner who will not only help you meet your key goals and run a cohesive campaign—but also work alongside you. We bring our experience and expertise in digital marketing and vendor management to the table… Read more »

iPhone recording video.
Insights & Trends

Social Fidelity (So-Fi) Video

Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.

Insights & Trends

OnLocation & OnLocation PLUS

We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits.