Insights & Trends

2021 Destination Marketing Trends

As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »

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Linear vs. Streaming: What’s Your Strategy?

Sheltering at home in 2020 brought on a huge boost in video and television consumption on traditional linear networks and streaming services. In March, April, and May of 2020, we saw a large number of consumers paying more attention to… Read more »

Insights & Trends

Why We Recommend Open Source Website Platforms

Open Source & Microservices vs Proprietary Approach When building sites, Madden subscribes to an open source platform approach with a microservices backbone. Many website companies use a proprietary platform to develop websites, but Madden believes that there are several downsides… Read more »

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Inclusion Goes Beyond Compliance for Travel Websites

Article written by Curtis Thompson, VP of MarTech, Madden Media As DMOs and businesses reflect on the way they promote their destinations and themselves, representation in advertising is once again trending. Madden believes that all people deserve to enrich their… Read more »

Insights & Trends

Madden Voyage: Solving Reporting & Data Challenges

Responsible marketing within the tourism industry includes proving the impact of your promotion. Your campaigns must drive visitation and positively impact your community. Now more than ever, DMOs have a fiduciary duty to report on the success of campaigns to… Read more »

Company Updates

2020 Hermes Award Winners!

Madden is proud to announce five wins for our clients’ campaigns in the 2020 Hermes Creative Awards!