Author: overseer

Project: Time Off

Madden is on a mission to encourage people to discover new locations and experiences. Latest trends show more and more workers are taking advantage of available vacation days—leaving fewer days unused. We think that’s fantastic news because we believe getting people out of their homes and into new places makes for stronger individuals, communities, and… Read more »

Location-based Marketing

Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs?

Now anyone can create a professional video ad

Now anyone can create a professional video ad

If you’ve wanted to advertise on YouTube to reach consumers with your video ads but don’t have the time, money, or direction to create them, you’re in luck. As of March 2018, the YouTube Director onsite program has been made available in over 170 cities across the U.S. to help businesses leverage the power and reach of the platform.

Storytelling

Great stories inspire great travel. So, how do you tell your story? Amplified Storytelling is our unique take on content marketing. Instead of telling potential travelers about your destination, show them. Our proven audience development strategy sends quality traffic to your website, and once readers arrive, they are engaged. As an added bonus, stories give… Read more »

What is the “Madden difference”?

Just like you, we’re passionate about helping people discover new places and return to the destinations they love.

Why Madden Media?

Every destination has a story, and it is our passion to help you tell yours to the right audience at the right time. It’s not just the story that inspires, but the way that message is delivered and entices travelers to explore a destination and originate their own tales—that’s what drives us further.

A Brief Look at Madden History

For the past 35 years, Madden has been creating and publishing stories to help prospective and in-market visitors discover and explore destinations.

Breaking down what Destinations on Google means to you

Google has made changes with the layout for its search engine results pages (SERPs) for travel-related searches. This change is known as Destinations on Google and it has created a lot of buzz in the industry.