Insights & Trends

Destination Marketing & Small Business

How can destination marketers support the small business that are crucial to our communities’ economic health and well-being?

Insights & Trends

Looking Ahead: How to Help U.S. Travel Planning

With tactful sensitivity and an emphasis on flexibility, your destination can help travelers start thinking ahead, and give them something to look forward to.

Insights & Trends

The Messages of Compassion, Unity, and Hope in Trying Times

In times of uncertainty, it can be difficult to navigate appropriate communication and messaging to clients and consumers. A sense of compassion, unity, and hope can go a long way in hard times.


COVID-19 Website Strategies

During this uncertain time, we believe this is a great opportunity to focus on your biggest marketing tool, which is your website.

Insights & Trends

The Importance of SEO

We want to share some insights on what you can do to keep your website optimized for good Search Engine Optimization with some tips and suggestions, and how we can help.

Insights & Trends

Let Google be your advocate

Clean up your destination’s Google listings with Madden’s OnLocation and OnLocation Plus.

Insights & Trends

Up your marketing game

Learn how to get meeting planners to book their next meeting.


Project: Time Off

Madden is on a mission to encourage people to discover new locations and experiences. Latest trends show more and more workers are taking advantage of available vacation days—leaving fewer days unused. We think that’s fantastic news because we believe getting… Read more »

Insights & Trends

Location-based Marketing

Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs?