
Imagine Branson
Economic Development Website

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Situation
Branson Economic Development Council (BEDC) faced a classic conundrum: too many channels, too little cohesion. With an online job board, a standalone website, a partnership presence on the Taney County site, and an annual print magazine, their message was splintered, and their audience had to hopscotch across platforms to find what they needed. Enter Madden. Tasked with unifying these scattered assets, we imagined (and brought to life) a streamlined digital hub: ImagineBransonMO.com. This new site didn’t just combine four channels into one; it became the heartbeat of Branson’s economic development efforts—an inviting, one-stop destination that’s as innovative as the community it represents.
Approach
Madden transformed BEDC’s print and digital content into a unified, user-friendly website, ImagineBransonMO.com. By auditing the print magazine, we identified key themes to craft an intuitive site map and brought its content online for greater accessibility. We integrated BEDC’s existing website, emphasizing Branson’s quality of life, employment opportunities, and investment potential. Additionally, we consolidated the online job board and Taney County websites, creating a comprehensive hub for living, working, and investing in Branson.
RESULTS
This campaign worked to cement Bentonville’s true identity. Through thoughtful and vibrant design, copy written with wit and a wink, and strategic media placement, Bentonville is claiming its place as an exciting, up-and-coming city in America’s heartland.
- 16,696 sessions, with most traffic coming from organic search
- Visitors typically explore an average of 2.24 pages per session
- Visitors spend a solid 2 minutes and 13 seconds on the site
FROM RICH PRINT TO ENGAGING DIGITAL
Our process began with a deep dive into the BEDC print magazine, auditing its content to identify key themes and opportunities for optimization. We used these insights to craft a structured, intuitive site map for the new website. By transferring all the rich content from the print magazine online, we brought BEDC’s narrative into the digital age, ensuring it was accessible, dynamic, and engaging.

HIGHLIGHTING BRANSON
Next, we seamlessly integrated BEDC’s existing website into the new platform, weaving in vital themes like Branson’s quality of life, abundant employment opportunities, and exciting new investment projects. These elements became the cornerstone of the site’s story, highlighting what makes Branson a unique and thriving community.

FROM SCATTERED RESOURCES TO A SINGLE HUB
Finally, we unified the online job board and Taney County websites, enriching the platform with additional resources on job opportunities and life in Branson. This comprehensive approach transformed BEDC’s scattered channels into a single, user-friendly hub — ImagineBransonMO.com — offering a streamlined experience for anyone looking to live, work, or invest in Branson.

HITTING THE MARK WITH BUSINESS PROFESSIONALS
Since launching, ImagineBransonMO.com has seen an impressive 16,696 sessions, with most traffic coming from organic search—proof that the site is hitting the mark with business professionals eyeing a move to Branson. After exploring relocation information, many visitors head straight to the built-in “Find a Job” widget, diving into available opportunities in Branson and nearby areas. This feature has become a standout resource for connecting talent with opportunity. The numbers speak for themselves: visitors typically explore an average of 2.24 pages per session and spend a solid 2 minutes and 13 seconds on the site—ample time to discover what makes Branson the place to live, work, and thrive.

Dont Just Take Our Word For it
“Our advanced website will take our workforce recruitment and economic development efforts to a whole new level – one most destinations could only dream about. ImagineBransonMo.com highlights everything the Branson/Lakes Area has to offer while providing the essential information needed to convince someone to move to or invest in our community. The Madden Media team was excellent to work with, delivering a website that integrated all of our economic development channels in one place, with a brand standard we can be proud of for years to come.”
– Grant Sloan, VP of Member Engagement Branson/Lakes Area Chamber of Commerce and Convention & Visitors Bureau
