Category: Content

How Can Search Inspire Travel?

Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations look to be discovered, consumers are looking for content across multiple channels and platforms. Being… Read more »

Southern Arizona Teacher Travel Storytelling Project

Madden Media is excited to create a new program dedicated to Southern Arizona teachers. Through our many publications and support to clients, we work with travel writers from across the country. These voices are incredibly important to travelers to inspire them to visit new destinations and understand what traveling to those destinations is really like…. Read more »

Social Fidelity (So-Fi) Video

iPhone recording video.

Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.

Great content needs smart distribution

Content and distribution go hand in hand. It’s important to pair the right content with the right distribution channel to make the biggest impact on your target audience.

Have you got what it takes to be a Content Master?

Every destination has a story and no doubt, you want to tell yours. The last thing you want your visitors doing is wading through a sea of content, searching for the stories that best resonate with them. You want to entice, inspire, and exhilarate travelers at just the right time with the right type of content. Fear not, we’ve got your back. Let’s walk through the traveler journey together, as we conduct a symphony of storytelling.

How do we persuade people to travel?

Why do we travel? We want to explore the path less taken, to discover ourselves, to say goodbye to the mundane and reconnect with the ones we love. It’s all about embracing those curl-up with a good book and lay out on the beach, welcoming those grab-life-by-the-horns moments, relaxing like every day is the weekend, and making new memories. The dreamer and the adventure-seeker, the weekenders and the planners—they all come together for one core reason: to feel something.

The Power of Influencers

The power of popularity has long been utilized to influence groups and individuals, alike. People crave real connections and authentic content to help drive their decision-making, and travelers are no different. Check out our infographic about the growing power of influencers.

The Measurable Success of Amplified Storytelling

You’ve launched a strategy to make an emotional connection with potential visitors through Amplified Storytelling, the ultimate content campaign…how do you know it’s working? Let’s talk about what kind of metrics you want to focus on now that you’ve chosen an awesome marketing decision.