As we look at the most recent changes to privacy settings and responsible marketing, we continue to see the ability for clients to succeed. While some third-party ad tech platforms are going to struggle, we see changes in privacy settings as a good thing for consumers. At Madden, we view this as a continued evolution… Read more »
Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live.
Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations look to be discovered, consumers are looking for content across multiple channels and platforms. Being… Read more »
Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.
We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits.
Search engine visibility is a requirement for modern travel, tourism, and destination sectors.The ever changing requirements for search engines can leave many of us wondering where to start. These 3 concepts can help.
Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in.
By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage?
A savvy marketer such as yourself already knows that lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts—but you may not know why, how, or what you should be doing to properly tap into its potential.
Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads.