Category: Digital

Social Fidelity (So-Fi) Video

iPhone recording video.

Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.

OnLocation & OnLocation PLUS

We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits.

3 Actionable Insights for Your SEO strategy

Search engine visibility is a requirement for modern travel, tourism, and destination sectors.The ever changing requirements for search engines can leave many of us wondering where to start. These 3 concepts can help.

Missed connection?

Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in.

Video inspires action

By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage?

Lead Generation for the Destination Marketer

A savvy marketer such as yourself already knows that lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts—but you may not know why, how, or what you should be doing to properly tap into its potential.

Made for Mobile: Facebook Instant Experiences

Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads.

Taking Advantage of Search Lost Impression Share

The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Your bid may be too low or your ad quality may be poor. So what can you do?

What’s the deal with Search Engine Marketing?

No doubt you’ve heard about Search Engine Marketing, but do you really know what makes it a foundational component of any digital marketing campaign?

Geofencing vs. Geotargeting

Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game?