Category: Digital

Browser Privacy and Ad-Tech

As we look at the most recent changes to privacy settings and responsible marketing, we continue to see the ability for clients to succeed. While some third-party ad tech platforms are going to struggle, we see changes in privacy settings as a good thing for consumers. At Madden, we view this as a continued evolution… Read more »

How Can Search Inspire Travel?

Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations look to be discovered, consumers are looking for content across multiple channels and platforms. Being… Read more »

Social Fidelity (So-Fi) Video

iPhone recording video.

Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here’s how video UGC can dial your brand into an ever educated and engaged audience.

OnLocation & OnLocation PLUS

We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits.

3 Actionable Insights for Your SEO strategy

Search engine visibility is a requirement for modern travel, tourism, and destination sectors.The ever changing requirements for search engines can leave many of us wondering where to start. These 3 concepts can help.

Missed connection?

Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in.

Video inspires action

By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage?

Lead Generation for the Destination Marketer

A savvy marketer such as yourself already knows that lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts—but you may not know why, how, or what you should be doing to properly tap into its potential.

Made for Mobile: Facebook Instant Experiences

Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads.