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Apr 03, 2024 / Megan Filak
In an age where artificial intelligence is reshaping the travel landscape, Google's announcement of a Generative AI Trip Planner has sparked a mix of excitement and concern among DMOs. This innovative tool, integrated directly into Google's search ecosystem, promises to simplify trip planning for users by generating itineraries based on rich content. More
Mar 25, 2024 / Megan Filak
Google and Yahoo rolled out new email security policies in concert last month. In the hustle and bustle of running an omni-channel marketing operation, you and your team might not have found time to research the changing standards and bring your email marketing program into compliance. More
Mar 12, 2024 / Megan Filak
The following is the second part of a two-part series providing a model for integrating AI into your organization’s workflow. Part one focuses on the pillars that should be the center of adopting AI as a DMO. More
The following is the first part of a two-part blog series and focuses on the pillars that should be at the core of integrating AI into your DMO. Part two provides a circular model that can be implemented to help ensure the smooth adoption of AI tools. More
Mar 07, 2024 / Megan Filak
In the dynamic world of Destination Marketing Organizations (DMOs), understanding the performance of your media campaigns relative to industry-specific benchmarks can be the difference between a good strategy and a great one. That's why we at Madden are thrilled to announce the launch of our DMO Tourism Industry Media Benchmarks. More
Jan 23, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 11: The Law of Creative Exploration" Law 12: The Law of Ascendency In 1942, an Austrian-American economist, Joseph Schumpeter, coined the paradoxical term 'creative destruction' to explain how economies and businesses develop under long waves of innovation. More
Jan 17, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 10: The Law of Democratized Innovation" Law 11: The Law of Creative Exploration We humans are both creators and explorers, delving deep into uncharted territories for moments of pure revelation: the Creative Spark. More
Jan 10, 2024 / Megan Filak
The following is part of our blog series "The 12 Laws of AI." The series is a set of practical and philosophical guidelines for DMOs to work from as they explore the opportunities and challenges of artificial intelligence (AI). Check out the previous blog in this series, "The 12 Laws of AI – Law 9: The Law of Data Enlightenment" Law 10: The Law of Democratized Innovation "In the labyrinth of innovation, let AI serve as your compass and key, democratizing the corridors once reserved for the initiated few. More