Insights & Trends

Insights & Trends

Advertising Best Practices

When it comes to advertising and marketing, it is easy to assume that something is better than nothing. But, in a world flooded with advertisements, social media algorithms and multi-formats…there are some best practices you can follow to cut through the noise.

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Insights & Trends

Traveler Intents are the New Demographic

Madden challenges you to start thinking of your target audiences differently. Let our Traveler Intents tool help you reconsider your destination’s marketing mix based on your audience’s traveler intents.

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Insights & Trends

Bringing Advocacy to your Marketing

Reaching your audience through authentic content is crucial. But that’s easier said than done. How do you connect your prospects with your brand in a way that gets them talking and brings value to the consumer? Short answer: Advocacy marketing.

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Hello, Is it Leads You’re Looking For?

Madden offers up 7 useful tips and best practices for Lead Generation. Why? Because lead generation isn’t always easy but is a crucial part of being able to measure return on investment.

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Become a Destination Marketing Superhero

When it comes to destination marketing, there are certain brands that everyone wants to imitate. Learn best practices from Marvel Superheroes!

Insights & Trends

Browser Privacy and Ad-Tech

As we look at the most recent changes to privacy settings and responsible marketing, we continue to see the ability for clients to succeed. While some third-party ad tech platforms are going to struggle, we see changes in privacy settings… Read more »

Insights & Trends

Modernize Your Research Strategy

Understanding who your visitors are guides your marketing decisions—it’s crucial for DMOs to build campaigns based upon trusted data. Madden’s experience with providing reliable insights and information is extensive.

Insights & Trends

How Can Search Inspire Travel?

Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations… Read more »

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Insights & Trends

Let Us Help Showcase Your Social Media Content!

As social media marketers ourselves, we know how important it is to keep your message in front of multiple audiences. We know our advertisers, writers, and social media influencers are part of what brings our readers back to our publications…. Read more »