Navigating the AI Era: How DMOs Can Thrive with Google’s AI Trip Planner
Apr 03, 2024 / Megan Filak
In an age where artificial intelligence is reshaping the travel landscape, Google's announcement of a Generative AI Trip Planner has sparked a mix of excitement and concern among DMOs. This innovative tool, integrated directly into Google's search ecosystem, promises to simplify trip planning for users by generating itineraries based on rich content. More