Insights & Trends

Colorful, patterned magnets that spell out SEO on a white background.
Insights & Trends

3 Actionable Insights for Your SEO strategy

Search engine visibility is a requirement for modern travel, tourism, and destination sectors.The ever changing requirements for search engines can leave many of us wondering where to start. These 3 concepts can help.

Cartoon of lady behind a computer.
Insights & Trends

Missed Connection?

Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in.

Insights & Trends

Video inspires action

By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage?

Insights & Trends

Lead Generation for the Destination Marketer

A savvy marketer such as yourself already knows that lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts—but you may not know why, how, or what you should be doing to properly tap into its potential.

Woman on Facebook on her phone with her Macbook in the background.
Insights & Trends

Made for Mobile: Facebook Instant Experiences

Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads.

Insights & Trends

Taking Advantage of Search Lost Impression Share

The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Your bid may be too low or your ad quality may be poor. So what can you do?

Well lit photo of a Macbook with Google's search engine on the screen.
Insights & Trends

What’s the deal with Search Engine Marketing?

No doubt you’ve heard about Search Engine Marketing, but do you really know what makes it a foundational component of any digital marketing campaign?

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Insights & Trends

Geofencing vs. Geotargeting

Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game?

Insights & Trends

Marketing for Events

In our hometown, there are events that entice people from all over the country to attend—from the Gem, Mineral, and Fossil Showcase to El Tour de Tucson, there are many opportunities for local businesses to benefit from an influx of travelers. Every destination has unique events like these, but how do you reach travelers during their stay?

Insights & Trends

The Traveler’s Journey

The process that travelers go through when deciding to take a vacation is complicated. Luckily, Google has broken that decision-making process into five steps that allow us to examine how travelers are behaving. Using this data to build a comprehensive, strategic campaign can help increase visitors.