As the digital age has grown, our attention spans have shortened. Here are some tips on content creation, so you can maximize the value of what users read.
Insights & Trends
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count.
You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence.
It’s no secret that Facebook is one of the most popular social media outlets. US consumers spend 2 billion+ hours per month on social media sites, accounting for 20% of online time and 30% of smartphone time.1 That’s a lot of time browsing, scrolling, and liking, and a lot of time you could be using to influence potential travelers to choose your destination for their next vacation.
You know that Search Engine Marketing (SEM) is a cornerstone of an effective digital marketing campaign. Simply investing in SEM is a start, but how can you keep up with the latest trends that help you reach your ideal target audience?
You may have seen #DeleteFacebook trending on social media recently and read headlines like “User data leaks at Facebook pull tech further into political debate” on TechCrunch.com or “WhatsApp Co-Founder, who made billions from Facebook, says it’s time to #DeleteFacebook” on Fortune.com, reminding us that data privacy is a huge concern for consumers online.