How Madden Mastered Winter Marketing in the Northeast DMOs in the northeast often struggle with marketing a destination during the months of unpredictable winter weather. Unless your destination has a large-scale attraction like a ski resort, indoor water park, or… Read more »
Pre-pandemic, two weeks of paid time off was an industry standard. You know the drill. If you had a family, you got one week off for winter break and another week off for summer break. If you were single, you… Read more »
In a recent study conducted by Destination International, residents reported that they felt left out of the conversation when it came to tourism development in their communities. Following the onset of the COVID-19 pandemic, local economies nationwide witnessed enormous booms… Read more »
For over 40 years, Madden has served as a harbinger of creative storytelling. Our award-winning visitors guides have showcased over 200 destinations throughout the United States, contributing to the publication of thousands of previously untold stories. Dozens, if not hundreds,… Read more »
Madden Media didn’t start as a full-service advertising agency. In 1982, a group of friends from The University of Arizona decided to try their hands at publishing a magazine, and Tucson Guide was born. Of those five wildcats, one was… Read more »
In the decade preceding the pandemic, the travel industry enjoyed unsurpassed growth. Business was good. March 2020, the world rapidly changed, and in less than two years, the tourism industry entered a new era of destination marketing. As modern media… Read more »
Streaming audio is experiencing a boom. According to a study by Edison Research and Triton Digital, users spent an average of over 16 hours a week listening to streaming audio — a 19 percent increase from three years ago. That… Read more »
Communities are looking to recover from a difficult financial year. Investing in destination marketing can attract both tourists and new residents—boosting local economies. Most destination marketers understand the collective impact DMOs, CVBs, and CTBs have on local economies. Tourism brings… Read more »
As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »
Let’s face it. Your audience is bombarded with brand messages every day. Not all stick. Our inboxes full of unread promotional emails serve as evidence. So, how can you ensure your marketing messages are sticking? We build unique media plans… Read more »