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Remote Work and Responsible PTO

Pre-pandemic, two weeks of paid time off was an industry standard. You know the drill. If you had a family, you got one week off for winter break and another week off for summer break. If you were single, you… Read more »

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Katy Spining: Growing a Career Through Purposeful Print & Processes

For over 40 years, Madden has served as a harbinger of creative storytelling. Our award-winning visitors guides have showcased over 200 destinations throughout the United States, contributing to the publication of thousands of previously untold stories. Dozens, if not hundreds,… Read more »

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Jill Madden: Her Journey From College Student to Publisher

Madden Media didn’t start as a full-service advertising agency. In 1982, a group of friends from The University of Arizona decided to try their hands at publishing a magazine, and Tucson Guide was born. Of those five wildcats, one was… Read more »

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2022 Predictions Series: A Look Back at 2021

In the decade preceding the pandemic, the travel industry enjoyed unsurpassed growth. Business was good. March 2020, the world rapidly changed, and in less than two years, the tourism industry entered a new era of destination marketing. As modern media… Read more »

Insights & Trends

2021 Destination Marketing Trends

As you create and execute your 2021 campaigns, these are the marketing trends to keep in mind. Madden is always happy to talk strategy, provide insight, and share recommendations with our tourism partners. Above all, these are the seven trends… Read more »