Omni-channel Approach
The Madden approach to omni-channel marketing focuses on delivering the right message to consumers at the right time as print, digital, and mobile elements come together to tell your destination’s story—your interactive user experience is tracked throughout the process to ultimately engage more readers.
 
 
    
Omni-Channel Approach
Omni-Channel Approach
It isn't about you, it’s about them.
Personalized, personified, and performance-based, put your audience front-and-center with your brand messaging. Use Omni-channel marketing, to take a consumer-centric approach to reach your audience and see big returns. We help you develop and implement a consistent brand message across channels for maximum brand recall.
Digital
Digital
Right time, right place.
Digital marketing is the anchor in your omni-channel marketing. Our team of digital experts customizes your digital marketing plan to effectively and efficiently reach your audience across search engine marketing, social media, native advertising, and more.
Print
Print
Showcase your brand story.
As your brand showcase, tell your story with vivid imagery and captivating stories. The take- it-with-you anywhere format serves as tangible long-term inspiration. With best practices around readability and usability, our team creates show-stopper print materials for your brand.
Media
Media
From streaming to dreaming.
Get your message and brand commercials and videos to potential travelers. Beyond television and radio, incorporate streaming services to showcase your destination.
Mass Market
Mass Market
Made you look.
We help your brand get front-and-center with mass market strategies. The goal: imagine yourself here. A billboard that gets commuters imagining themselves in your destination instead of driving down the highway. A splashy guerrilla marketing take-over that stops people in their tracks. Our mass market strategies do more than get people seeing, they get people dreaming.

Experience and Insights

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Relocating: Untapped Revenue in Destination Economic Development
Economic Development. You may have heard that your competition is doing it, or maybe you’ve done it before, but it wasn’t very successful. Read More ››
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Location-based Marketing
Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs? Read More ››
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Building a Dynamic Digital Campaign
At Madden Media, each digital marketing component we provide for our clients has a purpose and strategy behind it. Components fit together like pieces of a puzzle, building to create a comprehensive campaign that will drive visitors closer to booking their vacation. Read More ››
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Marketing to the Generations
Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy. Read More ››
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Marketing for Events
In our hometown, there are events that entice people from all over the country to attend—from the Gem, Mineral, and Fossil Showcase to El Tour de Tucson, there are many opportunities for local businesses to benefit from an influx of travelers. Every destination has unique events like these, but how do you reach travelers during their stay? Read More ››
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Journey of a traveler
The process that travelers go through when deciding to take a vacation is complicated. Luckily, Google has broken that decision-making process into five steps that allow us to examine how travelers are behaving. Using this data to build a comprehensive, strategic campaign can help increase visitors. Read More ››
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Website Best Practices: Part One
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count. Read More ››
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Social Media best practices: Twitter
You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence. Read More ››