Omni-channel Approach
The Madden approach to omni-channel marketing focuses on delivering the right message to consumers at the right time as print, digital, and mobile elements come together to tell your destination’s story—and the interactive user experience is tracked throughout the process to ultimately engage more readers.
Connect your place to our people.

Experience and Insights

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Location-based Marketing
Want to target audiences in a particular location? By now you’ve probably heard about Geofencing, and might even have incorporated it into your marketing mix, but what about Boomerang? How do you know which one will best meet your needs? Read More ››
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Building a Dynamic Digital Campaign
At Madden Media, each digital marketing component we provide for our clients has a purpose and strategy behind it. Components fit together like pieces of a puzzle, building to create a comprehensive campaign that will drive visitors closer to booking their vacation. Read More ››
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Marketing to the Generations
Appealing to Millennials, Generation X, and Baby Boomers in your marketing can be a challenge. Keeping similarities in mind can help you determine your strategy. Read More ››
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Marketing for Events
In our hometown, there are events that entice people from all over the country to attend—from the Gem, Mineral, and Fossil Showcase to El Tour de Tucson, there are many opportunities for local businesses to benefit from an influx of travelers. Every destination has unique events like these, but how do you reach travelers during their stay? Read More ››
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Journey of a traveler
The process that travelers go through when deciding to take a vacation is complicated. Luckily, Google has broken that decision-making process into five steps that allow us to examine how travelers are behaving. Using this data to build a comprehensive, strategic campaign can help increase visitors. Read More ››
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Website Best Practices: Part One
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count. Read More ››
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Social Media best practices: Twitter
You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence. Read More ››