Geofencing

Reach visitors at events with mobile ads

Reach out to learn more about Geofencing
Up to 70% of web traffic happens on a mobile device (CIODive)

From a person’s location you can glean valuable details about who they are, including behavioral and contextual data. Geofencing is a location-based digital marketing tool that allows marketers to welcome potential customers who enter a virtual perimeter with mobile display ads relative to their location. For example, travelers are targeted with ads for your destination simply because they have entered a strategically chosen and precise area.

Benefits

  • Reach your target audience
  • Serve mobile ads while they are in the geofenced area

Why it works

If you know your audience is going to be in a certain place at a certain time, these mobile ads can reach that audience.

Best Practices:

  • Put a geofence around an area in which you know your audience will be, such as an event or competitor
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