Reach visitors at events with mobile ads
From a person’s location you can glean valuable details about who they are, including behavioral and contextual data. Geofencing is a location-based digital marketing tool that allows marketers to welcome potential customers who enter a virtual perimeter with mobile display ads relative to their location. For example, travelers are targeted with ads for your destination simply because they have entered a strategically chosen and precise area.
- Reach your target audience
- Serve mobile ads while they are in the geofenced area
Why it works
If you know your audience is going to be in a certain place at a certain time, these mobile ads can reach that audience.
- Put a geofence around an area in which you know your audience will be, such as an event or competitor