Enhanced User Experience
Your brand deserves modern and engaging creative strategy with expert-led art direction and graphic design audiences expect
Reach audiences in multiple formats with next-level visual storytelling: award-winning video production and editing, or NEW Social Fidelity (So-Fi) Video
Tell your visual story with expert-led photography that inspires users to connect or through everyday artists with UGC curation
Deliver your best audience experience. Build trust, garner interest, and fulfill their needs. Discover how, using the Madden Method.
What does your brand look like? Quality creative can be the difference between a dismissal and a deeper dive. Welcome your audience with a jaw-dropping first impression, and a thoughtful, expert-led experience across every page. Your audience wants to be wowed. Let’s make that happen!
Your story in motion.
Go beyond telling your story, by showing your audience what an experience in your destination could mean to them. Do that with professionally polished video from our in-house, Emmy Award-winning production and editing team, or let your audience contribute video according to your shot-list with So-Fi Video.
Step into the light.
The story of who you are as a destination and a brand is multi-faceted and so should the strategy in which you tell it. Speak visually through professional photographers, and leverage the power of the crowd with User Generated Content.
Put your audience first with UX that speaks to them, keeps them engaged, and makes them delighted to spend time with your brand. From easy-to-use filters and intuitive navigation to stunning Presentation Layers and personalized content, we think of travelers first.
Experience and Insights
Madden and Persosa
Madden is proud to announce our partnership with Persosa to help our clients (and ourselves) personalize websites and deliver the content consumers are looking for. We believe individuals with unique interests should not see generic information after clicking on an ad that is highly focused. With Madden and Persosa, consumers receive a personalized user experience throughout their journey. Read More ››
Social Fidelity (So-Fi) Video
Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here's how video UGC can dial your brand into an ever educated and engaged audience. Read More ››
If a picture is worth a thousand words, how many is a video worth?
Whether you want travelers to explore the great outdoors, shop ‘til they drop, wine and dine, or experience your destination beyond the conference room, video is a great way to showcase all you have to offer. Read More ››
So you’re curious about UGC? You should be.
In just a short period of time, the way we communicate with each other has evolved so rapidly that marketers are often scrambling to keep up with trends. And I’m sure you’ve heard the saying, “everything comes back into style eventually”—enter User Generated Content (UGC). Read More ››
Video inspires action
By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage? Read More ››
Made for Mobile: Facebook Canvas
Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads. Read More ››
Website Best Practices: Part One
First impressions are everything. A person’s first glance at your website will allow them to form several opinions pretty immediately—so you need to make that first impression count. Read More ››