Lead with Analytics
It all starts with insights from our digital experts and industry-leading SEO analysis tools. A comprehensive audit of site content, organic search demand, and keyword competition drives strategy for new content
Captivating narratives pull readers into an experience only you can give them. Elicit emotion, paint a picture, and spur travel inspiration
Leverage the power of popular influencers with endorsed experiences that make readers want to emulate what they see and feel
Control your brand story and inspire your audience to take the next steps to live, work, and explore. Find out how Madden connects your places's story to people.
Lead with Analytics
Nerds at work.
We create data-driven content. That means our team of digital experts audits your website using industry-leading SEO analysis tools to identify search demand and keyword competition. This means your content is engineered for success from the very beginning.
Tried and true.
Put your brand in the hands of visitors and meeting planners. Print materials are in demand and are a part of a well-balanced marketing plan. Discover more about our printed inserts and guides.
Words to inspire action.
Captivating narratives allow readers to imagine themselves in an experience only available in your destination. Elicit emotion through first-person storytelling, paint a picture with immersive, sensory description, get your story in front of targeted audiences, and turn readers into travelers with strategic, data-driven inspiration.
Power of popularity.
Influencer Marketing adds another layer of strength to your content strategy, using trusted bloggers and cultural mouthpieces to expand your brand. Each potential influencer has a minimum reach of 10,000 followers.
Video & Audio
Words in action.
Give your story dimension with Video & Audio Scripting. Work with our award-winning video production team from the get-go, or bring your existing assets that we can enhance to show off your brand in new and exciting ways.
Experience and Insights
How Can Search Inspire Travel?
Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations look to be discovered, consumers are looking for content across multiple channels and platforms. Being... Read more » Read More ››
Southern Arizona Teacher Travel Storytelling Project
Madden Media is excited to create a new program dedicated to Southern Arizona teachers. Through our many publications and support to clients, we work with travel writers from across the country. These voices are incredibly important to travelers to inspire them to visit new destinations and understand what traveling to those destinations is really like.... Read more » Read More ››
Relocating: Untapped Revenue in Destination Economic Development
Economic Development. You may have heard that your competition is doing it, or maybe you’ve done it before, but it wasn’t very successful. Read More ››
Social Fidelity (So-Fi) Video
Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here's how video UGC can dial your brand into an ever educated and engaged audience. Read More ››
Great content needs smart distribution
Content and distribution go hand in hand. It’s important to pair the right content with the right distribution channel to make the biggest impact on your target audience. Read More ››
Have you got what it takes to be a Content Master?
Every destination has a story and no doubt, you want to tell yours. The last thing you want your visitors doing is wading through a sea of content, searching for the stories that best resonate with them. You want to entice, inspire, and exhilarate travelers at just the right time with the right type of content. Fear not, we’ve got your back. Let’s walk through the traveler journey together, as we conduct a symphony of storytelling. Read More ››
Creating buzz for your brand with influencers
The Power of Influencers continues to grow—so how will you utilize that power in your digital marketing campaign? Read More ››
How do we persuade people to travel?
Why do we travel? We want to explore the path less taken, to discover ourselves, to say goodbye to the mundane and reconnect with the ones we love. It’s all about embracing those curl-up with a good book and lay out on the beach, welcoming those grab-life-by-the-horns moments, relaxing like every day is the weekend, and making new memories. The dreamer and the adventure-seeker, the weekenders and the planners—they all come together for one core reason: to feel something. Read More ››
The Power of Influencers
The power of popularity has long been utilized to influence groups and individuals, alike. People crave real connections and authentic content to help drive their decision-making, and travelers are no different. Check out our infographic about the growing power of influencers. Read More ››
The Measurable Success of Amplified Storytelling
You’ve launched a strategy to make an emotional connection with potential visitors through Amplified Storytelling, the ultimate content campaign…how do you know it’s working? Let’s talk about what kind of metrics you want to focus on now that you’ve chosen an awesome marketing decision. Read More ››