Lead with Analytics
What sets Madden’s content apart? It all starts with analytics. Whether we are working on an amazing feature in a Visitors Guide or a captivating digital story, the foundation of our content is data. We analyze search demand first, which means in the end,your content reaches your audience right where they’re already looking. Here’s a glimpse into our process:
Site Content Audit
Before making suggestions, our team analyzes the content already available on your site. We want to know what you’re talking about, discover your brand voice, and determine what could be expanded upon. Auditing your social media pages and audience helps us understand how you are connecting with audiences, what buzzwords are trending for your destination, and what interested travelers want to see. Madden takes the time to get to know your destination and branding so that we can become an extension of your team and create data-driven content that accurately showcases who you are.
Organic Search Demand
Next, data is collected from Moz and SEMRush to help us understand how to best reach your target audience as they search for inspiration. When we know what people are searching for, we can better understand what types of content will fulfill their needs—that’s where competitive keywords come in. Our team improves your organic traffic over time by incorporating striking distance keywords into your content and telling stories that draw audiences in. We help your destination stand out from the rest with content that combines data-driven keywords with strong emotional connections.
Analytics should drive your content campaign. Telling stories that audiences want to hear is critical. Does your content have the competitive keywords needed to help you succeed?