Sponsored Marketing (Social Influencers)
Influencers live authentic lifestyles, delivering intangible benefits such as credibility, a unique point of view, and deeper storytelling. And our storytelling and influencer campaigns lead to an average 50% increase in intent to travel.
Here’s how it works:
- We collaborate with you and determine a topic—from restaurants to retail therapy, from outdoor thrills to family friendly outings, and more—to be covered by an influencer from our pre-approved network.
- You can select an influencer from a short list, or we’ll find the ideal match for you (whichever you prefer).
- That person travels to your destination to capture what it’s like to experience your region and attractions through their perspective, taking photos and even video throughout their explorations.
- Madden’s expert content, design and development specialists collaborate along with the influencer to produce a fun-to-read story enhanced by a stunning Presentation Layer, which lives on your website. The content is unlike anything else, as it reflects the influencer’s distinct voice and style of photography for an in-depth look at your destination from their point of view.
- The influencer brings an extra level of awareness through a minimum of three social media posts that link to your story, leveraging an organic audience of at least 10,000 followers.
Why it works
With sponsored marketing, you access the power of personal endorsement. In addition to amplified storytelling making the most of latest digital marketing tools, you’re getting your brand and story in front of a tailored audience, primed and excited to hear from the social media influencer they’ve gone out of their way to follow.