Full-Service Digital

Search Marketing

Gain traffic, visibility and fuel your search engine success with: SEO, SEM, PPC and Content Optimization

Distribution

Pay to play with SEM and social marketing that enhance your campaign

Social

Build your social connections with strategic content management, monitoring and engagement

Lead Generation

Nurture, engage, and establish brand loyalty and trust with lead generation to help guide the user experience at critical decision making milestones along the travelers journey

Websites

Usability is key, and your destination's website needs to reflect your brand and ensure an ideal user experience

Expand your team through partnership with Madden to bring expert-level creative solutions to your destination. Are you looking for a full-service agency, able to handle any request? Make Madden your choice.
 
 
    

Experience and Insights

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Social Fidelity (So-Fi) Video
Have you picked a restaurant from a Yelp review? Have you watched a product unboxing on Youtube? Welcome to UGC: User Generated Content. Here's how video UGC can dial your brand into an ever educated and engaged audience. Read More ››
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OnLocation & OnLocation PLUS
We are excited to tell you about the launch of OnLocation and OnLocation PLUS—Madden’s newest SEO-boosting product lines that will allow you and your partners to reap the following benefits. Read More ››
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3 Actionable Insights for Your SEO strategy
Search engine visibility is a requirement for modern travel, tourism, and destination sectors.The ever changing requirements for search engines can leave many of us wondering where to start. These 3 concepts can help. Read More ››
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Missed connection?
Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in. Read More ››
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Video inspires action
By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage? Read More ››
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Lead Generation for the Destination Marketer
A savvy marketer such as yourself already knows that lead generation is the process of attracting new visitors through brand awareness while collecting their information for future marketing efforts—but you may not know why, how, or what you should be doing to properly tap into its potential. Read More ››
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Made for Mobile: Facebook Canvas
Mobile is BIG. Of Facebook’s 1.94 billion users, 1.15 billion of them use Facebook on their mobile device daily (Zephoria). Let’s say that again: 1.15 billion people looking at Facebook on their phones every day. Facebook has been cranking out new options for advertisers that keep up with trends, but one of our favorites is Facebook Canvas Ads. Read More ››
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Taking Advantage of Search Lost Impression Share
The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Your bid may be too low or your ad quality may be poor. So what can you do? Read More ››
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What’s the deal with Search Engine Marketing?
No doubt you’ve heard about Search Engine Marketing, but do you really know what makes it a foundational component of any digital marketing campaign? Read More ››
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Geofencing vs. Geotargeting
Everything you’ve ever wanted to know about Geofencing and Geotargeting (but may have been too afraid to ask) is summarized in our latest infographic. How will you use each of these strategies to step up your marketing game? Read More ››