The story delivered more than 4,000 clicks during the two-month campaign
Average time on page exceeds 15 minutes
Bounce rate of only 14 percent - significantly lower than industry average
95 percent of content-driven traffic is new to the site
Custom hand-drawn illustrations accompany an experiential story as the writer takes on the Big Texan's famous 72-oz. Steak Challenge. This piece won a 2015 Destiny Award.
Madden Media crafted an experiential story on the Big Texan's famous 72-oz. Steak Challenge, telling the story the contestant's perspective and providing a bite-by-bite breakdown. Furthermore, Madden's team designed an interactive landing page complete with custom handdrawn illustrations which added to the tone and flavor of the story.
Our digital marketing team distributed the content through a proprietary network of premium news and lifestyle websites, as well as through Facebook and Twitter promotion. The campaign was continuously optimized to ensure maximum results.View Example >