Kentucky Search Engine Marketing Co-Op

advertising rates & information

The foundation of your digital marketing plan.

This cooperative plan helps you get qualified traffic to your site without having to manage the account or breaking your budget. Madden’s experts are here to help you every step of the way.

thousands of clicks directly to your site

Strategic Performance Elevation

You want to inspire consumers to solidify travel plans and book their adventure—that’s where Search Engine Marketing comes in. It’s the foundation of your digital marketing plan, there to ensure a greater share of relevant and interested consumers choose your website over a competitor’s.


  • Increased brand awareness. You want everybody to know your name and dream of a vacation in your destination.
  • Encourage interaction with your content. Drive your audience to the most appropriate content on your website.
  • Trusted experts manage your account. Madden Media’s experts help you every step of the way—selecting keywords, optimizing, and reporting—freeing you up to focus on other tasks.
  • Affordable. KDT will contribute 25% of the total cost with the remaining balance eligible for reimbursement.


  • Our Google Certified Experts analyze your site and make specific keyword recommendations.
  • We customize your ads to match search terms and bring interested users to your site.
  • Our SEM experts check performance and optimize your campaign daily.
  • Every month you receive transparent, understandable, and detailed reports.

Sponsored by the Kentucky Department of Travel & Tourism

contact us

TJ Fletcher
Director, Business Development
931-841-1539   |   Email

for materials specifications:


Program Rates & Deadlines

  • Campaign timing: July 1st 2019 – June 30th, 2020
Campaign package Details Partner Net Cost
Silver Campaign 3 months, 4,300+ clicks, $750 sponsor funds ($3,000 value) $2,250
Gold Campaign 3 months, 7,300+ clicks, $1,250 sponsor funds ($5,000 value) $3,750
Platinum Campaign 3 months, 11,700+ clicks, $2,000 sponsor funds ($8,000 value) $6,000