Kentucky Search Engine Marketing Co-Op
advertising rates & information
The foundation of your digital marketing plan.
This cooperative plan helps you get qualified traffic to your site without having to manage the account or breaking your budget. Madden’s experts are here to help you every step of the way.
Strategic Performance Elevation
You want to inspire consumers to solidify travel plans and book their adventure—that’s where Search Engine Marketing comes in. It’s the foundation of your digital marketing plan, there to ensure a greater share of relevant and interested consumers choose your website over a competitor’s.
WHAT’S IN IT FOR YOU?
- Increased brand awareness. You want everybody to know your name and dream of a vacation in your destination.
- Encourage interaction with your content. Drive your audience to the most appropriate content on your website.
- Trusted experts manage your account. Madden Media’s experts help you every step of the way—selecting keywords, optimizing, and reporting—freeing you up to focus on other tasks.
- Affordable. KDT will contribute 25% of the total cost with the remaining balance eligible for reimbursement.
HOW IT WORKS
- Our Google Certified Experts analyze your site and make specific keyword recommendations.
- We customize your ads to match search terms and bring interested users to your site.
- Our SEM experts check performance and optimize your campaign daily.
- Every month you receive transparent, understandable, and detailed reports.
Sponsored by the Kentucky Department of Travel & Tourism
Program Rates & Deadlines
- Campaign timing: July 1st 2019 – June 30th, 2020
|Campaign package||Details||Partner Net Cost|
|Silver Campaign||3 months, 4,300+ clicks, $750 sponsor funds ($3,000 value)||$2,250|
|Gold Campaign||3 months, 7,300+ clicks, $1,250 sponsor funds ($5,000 value)||$3,750|
|Platinum Campaign||3 months, 11,700+ clicks, $2,000 sponsor funds ($8,000 value)||$6,000|