Wisconsin Event Guides

advertising rates & information

Promote your events!

These popular guides present the perfect opportunity to showcase your events and attractions to Wisconsin visitors. The Event Guides are also available online and on mobile devices at TravelWisconsin.com.

travel wisconsin’s event guides offer a full-color view of more than 500 events statewide.

Travel Wisconsin Event guides

Travel Wisconsin’s Event Guides offer a full-color view of over 500 Wisconsin events. The Event Guides include events such as holiday craft fairs, harvest festivals, winter carnivals, and snowmobile races, among others. It presents the perfect opportunity to showcase your event to Wisconsin visitors and allow your event to stand out from the rest.

The Event Guides are distributed to visitors at Chamber and CVB locations, consumer shows, Welcome Centers, and by visitor request.

  • 40% Requested Fulfillment by visitors
  • 45% Welcome Centers and Visitor Centers
  • 10% Consumer Shows/Events
  • 5% Other Travel Wisconsin channels

Purchase an ad in the Wisconsin Official Travel Guide and receive 5% off of your Wisconsin Event Guide ads.

Right of First Refusal (ROFR):

Partners in good standing* in premium positions (inside front cover, first page, inside back cover, back cover) will be granted Right of First Refusal (ROFR) for up to four years.

This means that Partners get First Right to Refusal up to four years maximum and have the opportunity each of those four years to not renew. This includes eight issues of the events guide (four Spring/Summer, four Fall/Winter), and two Travel Guides.

* Payment must be made within the first 60 days of premium positions commitment.

Produced in partnership between Travel Wisconsin and Madden

contact us

Cheryl Touhy
Director of Business Development
773-343-8329   |   Email
Philip Rahm
Inside Sales Representative
520-416-5951   |   Email

for materials specifications:


Program Rates & Deadlines

  • Spring/Summer 2021: September 18th, 2020
Ad Size Net
Full Page $3,063
1/2 Page $1,761
1/4 Page $1,013
1/8 Page $582
1/16 Page $335