2019 Official South Carolina Vacation Guide Digital Storytelling Add-onAdvertising Rates & Information
Director, Business Development
Call 800-444-8768 or Email
New for 2019!
Promote your destination in SC’s ONLINE Vacation Guide
Digital Advertorial – Amplified Storytelling
Captivating first-person narratives pull readers in and elicit emotion that paints a picture, spurring them toward conversion. Your custom-written story will live within the Content Hub on DiscoverSouthCarolina.com and on your website. SCPRT’s $1,000 contribution covers the creation of your story and interactive Presentation Layer, so your TAG-eligible investment is devoted to reaching the right audience and increasing traffic to your site! Stories on the Content Hub are promoted by SCPRT and all paid native ad clicks from your Storytelling Advertorial are sent to your website!
WHAT’S IN IT FOR YOU?
- Be a part of the Online Guide. Participating in the Storytelling Add-on is the only way to be featured in the 2019 online guide—make sure your destination is included for 2019.
- Access high caliber writers. Your story is written by a travel writer from Madden’s network of quality freelancers including those who worked on SCPRT’s digital stories and guide features.
- Boost SEO on your site. Your new content is crafted based on keyword research, website and social analysis, and topics that create connections with readers.
- Enhance the user experience. Presentation Layers, our interactive landing pages, complement your story and entice users with video and imagery, keeping readers on page 3x longer.
Guide the Traveler’s Journey with Multi-Platform Engagement
The Digital Storytelling Add-on offered by SCPRT presents an opportunity to convert dreamers into visitors. With fresh new content, video distribution, and remarketing ads, your campaign will deliver a consistent brand message across multiple channels and receive additional exposure on DiscoverSouthCarolina.com!
Increase Your Reach
Upgrade to the Silver or Gold Package to increase interaction with travelers that read your story. Remarketing Display Ads encourage prospective travelers to return to your site and further engage with your brand. Increase content distribution through social media, reaching your destination’s perfect audience. In-stream Ads through YouTube Video Distribution help you showcase your destination before, during, or after another video and inspire audiences to visit your website.