2019 Official South Carolina Vacation Guide Digital Campaign Package Add-onAdvertising Rates & Information
Director, Business Development
Call 800-444-8768 or Email
Guide the Traveler’s Journey with Multi-Platform Engagement
The Digital Campaign Packages offered by SCPRT present an opportunity to convert dreamers into visitors with Amplified Storytelling, Remarketing Display Ads, and Video Distribution. Adding a Digital Campaign Package to your Official South Carolina Vacation Guide advertisement helps you deliver a consistent brand message across multiple channels.
Captivating first-person narratives pull readers in and elicits emotion that paints a picture, spurring them toward conversion. Your custom-written story will live within the Content Hub on DiscoverSouthCarolina.com and your website. SCPRT’s $1,000 sponsorship contribution covers the creation of your story and interactive Presentation Layer*, so your TAG-eligible investment is devoted to reaching target audiences with native ads. Stories on the Content Hub are promoted by SCPRT and all native ad clicks from your Digital Campaign Package are sent to your website.
WHAT’S IN IT FOR YOU?
- Reach consumers interested in a South Carolina vacation. You want everybody to know your name and dream of a vacation in your destination.
- Align your brand with SCPRT. Drive your audience to the most appropriate content on your website.
- Complete campaign management. Madden Media’s experts help you every step of the way—selecting keywords, optimizing, and reporting—freeing you up to focus on other tasks.
Remarketing Display Ads
Encourage prospective travelers to return to your website and further engage with your brand using Remarketing Display Ads. With vivid imagery and strong calls-to-action, these ads stand out and drive previous site visitors to take the next step toward conversion.
Travelers will be encouraged to interact even further with In-Stream Ads on YouTube. The videos are delivered through In-Stream Ads that play before, during, or after another video.
**Partner funds are TAG eligible.