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2019 Official South Carolina Vacation Guide Digital Campaign Package Add-onAdvertising Rates & Information

Exclusive offer for Official South Carolina Vacation Guide Advertisers
Contact Us
TJ Fletcher
Director, Business Development

931-841-1539
Email
For materials specifications:
Call 800-444-8768 or Email

Guide the Traveler’s Journey with Multi-Platform Engagement

The Digital Campaign Packages offered by SCPRT present an opportunity to convert dreamers into visitors with Amplified Storytelling, Remarketing Display Ads, and Video Distribution. Adding a Digital Campaign Package to your Official South Carolina Vacation Guide advertisement helps you deliver a consistent brand message across multiple channels.

Amplified Storytelling

Captivating first-person narratives pull readers in and elicits emotion that paints a picture, spurring them toward conversion. Your custom-written story will live within the Content Hub on DiscoverSouthCarolina.com and your website. SCPRT’s $1,000 sponsorship contribution covers the creation of your story and interactive Presentation Layer*, so your TAG-eligible investment is devoted to reaching target audiences with native ads. Stories on the Content Hub are promoted by SCPRT and all native ad clicks from your Digital Campaign Package are sent to your website.

WHAT’S IN IT FOR YOU?

  • Reach consumers interested in a South Carolina vacation. You want everybody to know your name and dream of a vacation in your destination.
  • Align your brand with SCPRT. Drive your audience to the most appropriate content on your website.
  • Complete campaign management. Madden Media’s experts help you every step of the way—selecting keywords, optimizing, and reporting—freeing you up to focus on other tasks.

Remarketing Display Ads

Encourage prospective travelers to return to your website and further engage with your brand using Remarketing Display Ads. With vivid imagery and strong calls-to-action, these ads stand out and drive previous site visitors to take the next step toward conversion.

Video Distribution

Travelers will be encouraged to interact even further with In-Stream Ads on YouTube. The videos are delivered through In-Stream Ads that play before, during, or after another video.

Partner Funds:
Bronze Package 1 month campaign, Story with Presentation Layer, 800+ clicks, $1,000 sponsor funds* ($3,000 package value)
$2,000
Silver Package 2 month campaign, Story with Presentation Layer, 1,800+ clicks, Remarketing Display Ads with 220,000+ impressions and 330–550 clicks, $1,000 sponsor funds* ($6,000 package value)
$5,000
Gold Package - Option 1 3 month campaign, Story with Presentation Layer, 2,800+ clicks, Remarketing Display Ads with 310,000+ impressions and 465–775 clicks, Video Distribution with 4,500+ views, $1,000 sponsor funds* ($9,500 package value)
$8,500
Gold Package - Option 23 month campaign, Story with Presentation Layer, 2,800+ clicks plus 1,100+ social media clicks, Remarketing Display Ads with 300,000+ impressions and 450–750 clicks, $1,000 sponsor funds* ($9,500 package value)
$8,500
*Sponsor funds are available on a first come, first served basis.
**Partner funds are TAG eligible.