St. Louis – 2021 Official Visitors Guide

advertising rates & information

Reach Travelers Before they Arrive in St. Louis

The St. Louis Official Visitors Guide delivers the best of the 'Gateway to the West' to interested travelers. The guide is the best source for travelers selecting where to stay, where to go, and what to do while planning and visiting.


The Official St. Louis Visitors Guide is the only official local visitor publication delivered to travelers before they arrive in the greater St. Louis area. Once they visit, it’s available at area visitor centers and more than 100 area hotels and attractions.

Check out the 2020 St. Louis Official Visitors Guide here.

Three Ways to Engage

  1. 300,000 Printed Hard Copies*
  2. Unlimited online presence through the Digital Edition
  3. Enhanced exposure through the
    Integrated Online Guide available on
    the Explore St. Louis website

*Explore St. Louis has the final decision on production total.

St. Louis Tourism by the Numbers

  • 25.9 million visitors
  • $5.38 billion visitor spending
  • $841 spent per party, per stay
  • Travelers stay, on average, 3 nights per trip

Many of St. Louis’ visitor attractions are ranked among the best and most-visited in the U.S.

Source: Explore St. Louis

Amplify your efforts with the Explore St. Louis Amplified Storytelling campaign. Ask your Director of Business Development for details.

contact us

Ronda Thiem
Sr. VP of Business Development
314-487-4778   |   Email
Jeff Hirst
Destination Sales Specialist
913-951-0258   |   Email

for materials specifications:


Program Rates & Deadlines

  • Sign Up By: December 7
  • Materials Deadline: December 21
  • Delivery and Billing: April 1, 2021
Listing Type Net Rate
Expanded Highlighted Listing (1 free per paid display advertiser) | $200 for Highlighted Listing Only) Free
Dining – Expanded Highlighted Listing $200
Photo Enhanced with Expanded Highlighted Listing (for paid display advertisers) $325
Photo Enhanced with Expanded Highlighted Listing (all other categories) $850
* All Dining and Accommodations listings will be a chart grid format. Photo Enhancements are not available. Partner Rate: Your business must be a paid-in-full partner of Explore St. Louis at the time the space contract is signed to qualify for the special partner rate. If you are not a partner and wish to join Explore St. Louis, ask your salesperson for details or contact Paulette Koons at