2020 Texas First Visitor Profiles
advertising rates & information
RESEARCH. UNDERSTAND. CONNECT.
Understanding who your visitors are guides your marketing decisions. Today’s mobile age enables us to efficiently complete market research through GPS-based studies. By using data from mobile device IDs, we are able to see previous and current travel patterns of consumers known to originate from outside your market.
Visitor Profile Campaign
Our analysis of visitors will include data on demographics, origin markets, and affinities as well as details on the top areas of interest for visitors while in the destination. Our team uses this information to develop a visitor profile that gives you much broader insights than through standard intercept studies.
TTIA and Madden Media encourage you to take advantage of this group rate that is individualized to your location. This is a fiscally responsible approach to marketing.
WHAT’S IN IT FOR YOU?
- More efficient research. GPS-based studies provide detailed results and data in weeks, not months.
- Project flexibility. Easily adjust data collection to answer specific profile questions.
- Proven success. The mobile data approach has delivered a ratio of 220:1 of visitors captured to visitors intercepted.
HOW IT WORKS:
Today’s mobile age enables us to efficiently complete market research through GPS-based studies. By using data from mobile device IDs, we are able to see previous and current travel patterns of consumers known to originate from outside your market.
- A geofence is set up around your destination. Visitor mobile device IDs (their cell phones) are discovered inside your location.
- Information is collected on visitors who are determined to reside at least 50 miles away from your destination.
- Zipcodes attached to visitors’ mobile devices are analyzed to help us understand your source markets and develop a visitor profile.
Program Rates & Deadlines
- Sign Up By: July 31, 2020
|Discover Package||Population less than 150,000||$9,682|
|Explore Package||Population 150,000 - 1 Million||$12,000|