2020 Wyoming Spring Newspaper Insert

advertising rates & information

Inspire. Engage. Connect.

The That's WY integrated newspaper insert's multimedia campaign extends the editorial and storytelling past print with engaging stories that live on Adventure.TravelWyoming.com. Stories introduce potential visitors to Wyoming's many attractions. Participants who reserve a half page or more will receive a custom-written, digital story as part of the program.

print circulation of 1.25 million

Spring 2020 Campaign Features

The That’s WY integrated newspaper insert reaches readers in major markets around the United States. A spring launch enables those planning summer vacations direct access to accommodations and activities. The campaign includes:

  • Print circulation of 1.25 million distributed in major newspapers within Wyoming’s geo-targeted region
  • Digital marketing support: custom content on TravelWyoming.com partner landing page, Facebook Ads, Video Distribution, and Facebook Instant Experiences
  • Digital Storytelling for partners who invest in a (minimum) half page display ad
  • Digital overall option—the That’s WY insert has limited space availability and has sold out for the last six years. Overflow advertisers will be featured in the digital edition and, given rates, will receive the same digital component benefits as their print counterparts.

Amplified storytelling upgrade

  • Partners work with Madden’s content team to create original material to live on Adventure.TravelWyoming.com
  • Madden’s digital marketing team distributes stories on its premium audience development network and drives a minimum of 2,000 guaranteed clicks directly to the story on Adventure.TravelWyoming.com
  • Stories can also live on partner sites and can be promoted via social amplification, providing long-lasting value
  • Additional promotional elements include Video Distribution and Facebook Ads

NEW IN 2020: Email fulfillment for a limited number of partners who qualify. Speak with your Madden representative to find out more.

Spring 2020 Markets: 

Inserted in newspapers throughout the following markets:

  • Albuquerque, NM
  • Boise, ID
  • Chicago, IL
  • Colorado Springs, CO
  • Denver, CO
  • Fort Worth, TX
  • Kansas City, KS
  • Los Angeles, CA
  • Milwaukee, WI
  • Minneapolis, MN
  • Oklahoma City, OK
  • Omaha, NE
  • Phoenix, AZ
  • Portland, OR
  • Sacramento, CA
  • Salt Lake City, UT
  • San Francisco, CA
  • Seattle WA
  • Sioux Falls, SD
  • Spokane, WA
  • Tulsa, OK
  • Wichita, KS

contact us

Kristin Dialessi
Director of Business Development
970-999-1993   |   Email

for materials specifications:


Program Rates & Deadlines

  • AD Close: January 6, 2020
  • Materials deadline: January 13, 2020
  • Insert Dates: April 5, 2020, May 10, 2020
Ad Size Partner Net Cost Digital Only Net Cost
Full page (includes custom digital story) $14,479 $8,687
1/2 page $8,687 $5,212
1/4 page $5,791 $3,475
1/8 page $3,892 $2,335
1/12 page $1,737 $1,042
Marketplace ad $869 $521