2021 Wyoming Office of Tourism Search Engine Marketing Co-op January 2021-June 2021
advertising rates & information
CUSTOMIZATION FOR EACH ADVERTISER
Our SEM experts will analyze your site and make specific recommendations for content optimization, then choose the keywords that will attract your best prospects. We customize your ads to match users’ exact search terms, generating visits to the pages on your website that match their interests.
How it works to benefit you
CO-BRANDING WITH WOT
Leverage the state’s branding power with a WOT logo on your site’s search landing pages (optional).
COOPERATION, NOT COMPETITION
With an organized co-op like this, you receive a customized plan unique to your destination. Cooperation ensures relevant traffic at a lower cost.
DAILY MONITORING & DETAILED REPORTING
Our certified search marketers check your performance and make any needed adjustments every day. You receive understandable and transparent results reports each month. Reporting via Madden Voyage powered by DOMO.
- Only $0.36 per click
*(Google average cost-per-click for travel and hospitality industry: $1.53 Source: Google AdWords Benchmarks Wordstream, 2019)
- 4,100–14,200 visits to your website depending on chosen package
LOCK IN YOUR SAVINGS
Our volume pricing ensures WOT partners’ guaranteed CPC is 4x less than the current average for leisure travel advertisers.
Program Rates & Deadlines
- Production cycle: 3 weeks