2021 Wyoming Office of Tourism Search Engine Marketing Co-op January 2021-June 2021

advertising rates & information

CUSTOMIZATION FOR EACH ADVERTISER

Our SEM experts will analyze your site and make specific recommendations for content optimization, then choose the keywords that will attract your best prospects. We customize your ads to match users’ exact search terms, generating visits to the pages on your website that match their interests.

4,100–14,200 visits to your website depending on chosen package

How it works to benefit you

CO-BRANDING WITH WOT

Leverage the state’s branding power with a WOT logo on your site’s search landing pages (optional).

COOPERATION, NOT COMPETITION

With an organized co-op like this, you receive a customized plan unique to your destination. Cooperation ensures relevant traffic at a lower cost.

DAILY MONITORING & DETAILED REPORTING

Our certified search marketers check your performance and make any needed adjustments every day. You receive understandable and transparent results reports each month. Reporting via Madden Voyage powered by DOMO.

GUARANTEED RESULTS

  • Only $0.36 per click

*(Google average cost-per-click for travel and hospitality industry: $1.53 Source: Google AdWords Benchmarks Wordstream, 2019)

  • 4,100–14,200 visits to your website depending on chosen package

LOCK IN YOUR SAVINGS

Our volume pricing ensures WOT partners’ guaranteed CPC is 4x less than the current average for leisure travel advertisers.

contact us

Lesley Rowbal
Director of Destination Strategy
308-249-2255   |   Email

for materials specifications:

1(800)-444-8768

Program Rates & Deadlines

  • Production cycle: 3 weeks
Packages Clicks Net Cost
Bronze 4,100+clicks $3,000
Silver 7,000+ clicks $5,000
Gold 10,700+ clicks $7,500
Platinum 14,200+ clicks $10,000
*