Louisiana Travel Association Display Ad Cooperative Campaign
advertising rates & information
Delivering more for Louisiana!
You want to create brand awareness and encourage travelers to take the next step toward booking their dream vacation—Prospecting and Remarketing Display Ads do just that. Combining your vivid imagery and strong calls-to-action are our specialty, making your ad stand out. Madden’s experts are here to help you every step of the way.
WHAT’S IN IT FOR YOU?
- Reach consumers interested in a Louisiana vacation. Showcase your unique business to a highly-qualified audience.
- Align your brand with LOT. Motivate travelers to start planning and booking by promoting the best places to stay and play in Louisiana. Remarketing traffic from LouisianaTravel.com boosts your impact and reach.
- Complete campaign management. Custom ad creation, strategic targeting, and monthly reporting included with each package.
How It Works
Ads are delivered to your targeted audience on sites like USAToday.com and Travel.com
Interested travelers visit LouisianaTravel.com
After leaving, they see your ads while browsing the web—the ads encourage them to click
Clicking sends them to your website
Choose your customized targets!
Regional targets include Northern, Central, South Western, or South Eastern areas. Niche targets include Culinary, Outdoors, History/Art/ Culture, Festivals & Events, and Family Fun.
Back for 2021!
The Video Marketing Co-op offers the ability to include video ads in your marketing mix and diversify your reach across platforms. We can utilize the Louisiana Travel Association’s established remarketing pool as a key audience for your videos, further exciting travelers and encouraging conversion.
This program is in the LTA Marketing Planner and can be reserved with Tiffany Schultz at LTA.
Program Rates & Deadlines
- Sign up by : June 30, 2021
- Program launch: Flexible according to your marketing schedule
- Production Cycle: Please allow 2 weeks for material creation
|Bronze||2 months, 360,000 Prospecting impressions/170,000 Remarketing impressions||$3,540|
|Silver||2 months, 550,000 Prospecting impressions/285,000 Remarketing impressions||$4,700|
|Gold||3 months, 1.32 million Prospecting impressions/635,000 Remarketing impressions||$9,000|