Missouri – Vacation Guide(s) Integrated Multimedia Campaign

advertising rates & information

Reach Interested Travelers in Key Travel Markets!

Madden Media is proud to present Missouri partners with this integrated campaign for both the Fall and Spring, designed to deliver qualified leads. The Missouri Vacation Guide reaches interested travelers throughout the Midwest and South at their peak planning times.

readership in the millions!

The Missouri Vacation Guide offers:

  • High-impact, full-color newspaper insert targeted to select households in key Missouri markets
  • Spring/Summer print circulation of 800,000 and Fall/Winter print circulation of 400,000 plus unlimited online circulation via the digital edition
  • Four months of high-quality lead generation and promotion

Campaign Components

  • Digital Campaign Promotion with Sweepstakes
  • Lead Generation
  • VacationistUSA.com Listing
  • Newspaper Insert

Print Distribution

  • Spring/Summer Targeted Readership: 3,300,000
  • Fall/Winter Targeted Readership: 1,320,000

markets subject to change


Spring 4-Month Multimedia Campaign Elements

  • Newspaper insert with 800,000 circulation on April 4th, 2021
  • VacationistUSA.com Listing and Sweepstakes with 3,900 leads generated during the campaign

Fall 4-Month Multimedia Campaign Elements

  • Newspaper insert with 400,000 circulation on September 6th, 2021.
  • VacationistUSA.com Listing and Sweepstakes with 2,600 leads generated during the run of the campaign.

contact us

Kim Thompson
Director of Business Development
816-341-3776   |   Email
Jeff Hirst
Destination Development Specialist
913-951-0258   |   Email

for materials specifications:

1(800)-444-8768

Program Rates & Deadlines

  • Fall/Winter Ad Close: July 1, 2021
  • Materials Due: July 9, 2021
  • Launch: September 5, 2021
  • Spring/Summer Ad Close: January 7, 2021
  • Materials Due: January 14, 2021
  • Launch: April 3, 2021
Ad Size Net Rate
Inside Front Cover $16,235
Back-Page Premium $16,235
Full Page $15,600
1/2 Page $9,705
1/4 Page $5,540
1/8 Page $2,912
1/16 Page $1,512
* Missouri Division of Tourism and Madden Media have the final decision on production total