2021 Tampa Bay Official Destination Guide

advertising rates & information

Reach travelers planning their trip to Tampa Bay!

The Tampa Bay Official Destination Guide delivers the best of Tampa Bay to interested travelers. The guide is the best source for travelers selecting where to stay, where to go, and what to do while planning and visiting.

100,000 printed copies, a mobile-friendly digital edition, plus a content hub on visittampabay.com

Digital and Print Working Hand-in-Hand

Digital media impacts the way we live and work. From simple household tasks to the way professionals conduct business, there has been a drastic shift in routine. While on the surface level it may seem as if screens control our daily lives, it’s important to remember the power of print and how it complements your digital and omni-channel marketing efforts. The statistics show that consumers still enjoy taking time to flip through crisp pages of colorful images and engaging words that paint vivid pictures in readers’ minds.

See last years guide: HERE

By the Numbers

  • Average Daily Rate = $123
  • Occupancy = 73.2 %
  • 24.5 million visitors to Hillsborough County
  • $4.5 billion in visitor spending = $508,000 spent hourly
  • 54,000 jobs with over $2.5 billion in associated income
  • $416 million in state and local taxes

Visit Tampa Bay has the final decision on production total.

Information is subject to change.

contact us

Danah Heye, TMP
Director of Business Development
727-542-5462   |   Email
T.J. Fletcher, TMP
Director of Business Development
931-841-1539   |   Email

for materials specifications:


Program Rates & Deadlines

  • Sign Up By: January 22, 2021
  • Ad Creation by Madden Materials Due: January 27, 2021
  • Digital Ready Ad Materials Due: February 5, 2021
  • Print Launch: May 2, 2021
Standard Position Partner Non-partner
Full Page $6,510 $8,138
1/2 Page $4,079 $5,099
1/3 Page $2,509 $3,137
1/4 Page $1,942 $2,428
1/6 Page $1,150 $1,438
1/8 Page* $1,000 $1,000
* Co-ops: Craft Beer, Bars & Restaurants, Venues & Events, Ybor City