VISIT FLORIDA Display Ad Cooperative Campaign
advertising rates & information
Reach consumers actively searching for a Florida Vacation.
You want to create brand awareness and encourage travelers to take the next step toward booking their dream vacation—Remarketing Display Ads do just that. Combining your vivid imagery and strong calls-to-action are our specialty, making your ad stand out. Madden Media’s experts are here to help you every step of the way.
Boosting Regional Visitation Post COVID-19
In an effort to drive visitation back to your destinations as quickly as possible post-COVID Madden, working with Visit FL, is adjusting our remarketing campaign to provide DMOs localized audiences who are actively seeking travel. First, we’ll leverage current visitors to VisitFLorida.com who reside in your selected geographic radiuses. Based on audience sizes we will then expand to consumers showing intent to travel and look-a-like audiences from the same radiuses as needed.
How it works:
- Interested travelers visit VISITFLORIDA.com.
- After leaving, they see your ads while browsing the web. The ads encourage them to click.
- Ads are delivered to your targeted audience on sites like USAToday.com and Travel.com.
- Clicking sends travelers to your website. We recommend promoting an event or offer to encourage conversion.
What’s in it for you?
- Reach consumers interested in a Florida vacation. Showcase your unique business to a highly-qualified audience of 1.3 million monthly visitors.
- Align your brand with VISIT FLORIDA. Motivate travelers to start planning and booking by promoting the best places to stay and play in Florida.
- Complete campaign management. Custom ad creation, strategic targeting, and monthly reporting included with each package.
- Choose your target audience. Customize your campaign by choosing Regional or Niche targets that best fit your ideal traveler.
Video Marketing Co-op
Back for 2020 and 2021!
This program offers the ability to include video ads in your marketing mix and diversify your reach across platforms. We can utilize VISIT FLORIDA’s established remarketing pool as a key audience for your videos, further exciting travelers and encouraging conversion.
This is an exclusive VISIT FLORIDA Marketing Partner opportunity to remarket visitors from VISITFLORIDA.com.
Program Rates & Deadlines
- Sign Up By: December 30, 2020
- Campaign Timing: June 2020 –July 2021
- Launch Timing: Campaign will launch four weeks after contract is signed.
|Discover Package||Explore Package||Journey Package||Adventure Package|
|Package Total Net Cost||$2,500||$5,500||$9,350||$23,375|
|Campaign Length||2 Months||3 Months||6 Months||8 Months|
|Estimated Clicks||255 - 425||675 - 1,125||1,425 – 2,375||3,900 – 6,500|