Let Us Help Showcase Your Social Media Content!

As social media marketers ourselves, we know how important it is to keep your message in front of multiple audiences. We know our advertisers, writers, and social media influencers are part of what brings our readers back to our publications.

We want to showcase you more on our own social and digital channels. There is a simple (and quick!) way for you to share the content you and your community are creating with us, so we can easily discover it.

All you will need to do is connect your Instagram Business Account with us through CrowdRiff. CrowdRiff is a visual marketing platform we use to find visuals to use in marketing, website, and of course sharing on our social channels!

What does connecting your account mean?

Connecting your account effectively gives us a shortcut to discover your content. It will come directly to us, rather than depending on the Instagram algorithm to discover it.

Once we are connected, it will not involve any work on your part. It simply allows us to view the Instagram content posted by or about you as we are gathering visuals to showcase our partners.

When you connect, we will see:

  • Your Instagram posts
  • Your Instagram stories
  • Any posts you are tagged or @mentioned in

When you connect, we will NOT get:

  • Your personal information
  • Your Instagram or Facebook insights or data
  • The ability to post on your behalf

What is in it for you?

  • We can better promote and showcase you on our own channels!
  • Amplify your reach when your story is told to a wider audience
  • Reach a new audience (ours!)

Connect here!

Would you like more on what does “Connect your Instagram Business Account Mean? Find out here.

Southern Arizona Teacher Travel Storytelling Project

Madden Media is excited to create a new program dedicated to Southern Arizona teachers. Through our many publications and support to clients, we work with travel writers from across the country. These voices are incredibly important to travelers to inspire them to visit new destinations and understand what traveling to those destinations is really like.

Why teachers? Well, we know teachers are great communicators and have skills that enable them to connect with students and adults alike. We also know how important travel is to education, discovery, and breaking down biases and stereotypes. Our belief is with your unique skills in communicating and introducing new ideas, you will be able to help our readers gather a new perspective of locations around the country. Beyond that, we love supporting the work that you do, and it’s our way of saying “thank you” for your amazing efforts.

Authentic Storytelling

In our experience, readers crave authenticity. They want to feel like they are not being sold, but are instead seeing the world through someone else’s eyes. One of the ways we do that is through authentic, inspirational travel-based storytelling. Research has proven that when people read first-person stories about travel, they’re inspired and more likely to plan vacations of their own. With the summer and its travel possibilities nearly upon us, we would love to hear about your own travel adventures (and we can offer you $250 per accepted article).

Don’t worry if you’re on a tight budget and don’t have big travel plans. Many people think travel writers must head off to some exciting destination in far-off corners of the planet. The reality is, most travelers go places that are much closer to home. You are welcome to write about something fun that you do this summer right in Tucson and southern Arizona, or a past trip that took you to another part of the country. We love budget-friendly stories just as much as we love stories about all-out experiences, and our readers do, too.

Connect People to Places

At Madden, our mission is to connect people to places. As you read through the articles we write with our clients, you will see the individuals – the travelers, the makers, the places that make up a destination. These are the types of stories we want to work with you to write on our own digital travel sites: TucsonGuide.com, ValleyGuide.com, VacationistUSA.com, and VisitGayUSA.com.

To get a sense of what we produce, take a look at some of the exciting things to do in places where we have worked with travel writers and clients like St. Louis, Tampa Bay, Discover Southeast, Idaho Road Trips, Lake of the Ozarks, Omaha, Wyoming, Valdosta, and South Carolina.

Here’s what we’re looking for:

First, homework! Read our travel sites and the stories that we did with our clients to get a sense of our voice and the type of content that appeals to our audience. Be original; we do not need 100 stories about New Orleans. Your originality helps move you to the top of the list to be selected.

Second, you will write from a first-person perspective. Use active, colorful language to describe why you are traveling to your chosen destination, what happens there, what is seen, what is felt, etc. The reader should be able to imagine themselves in the destination with you. In general, we are looking for a positive tone, and want to feature things in a positive light. The story will be separated by subheads, typically three or four—you can determine where to put the breaks, or we will.

  • 800-1200 words, approximately
  • First-person perspective
  • Descriptive, detail-filled, immersive writing – the reader should feel like they’re on the journey with the writer
  • Include a catchy headline
  • Include subtitles for each section of the story
  • Include pictures, video, let us experience it alongside you
  • Optional: Provide a brief bio about you and where you have significant experience traveling or living for those not from southern Arizona
  • Optional: Your Facebook/Instagram Profile

Third, we will review the submissions provided and we will select those that fit within our editorial plan. For those selected, we will begin the editorial process with you. At the conclusion of which, we will publish your story to the selected platform and provide $250 payment to you as our newest published travel writer!

For those who would like, we will also add your bio and travel experience to our list of travel writers whom we contact when working with clients around the country.

Okay, some rules.

No plagiarism! Seems obvious, but you would be surprised. The articles you submit should also not be published anywhere else – other travel sites, blogs, etc. We want this to be original, authentic stories that help to tell the stories of destinations.

Let’s Connect

Also, please make sure you are following our social media channels. We will be promoting your articles and those of your peers

Ready to Submit Your Story

Please click here and complete the following form!

Not sure if you are on the right track? Pitch us your idea in the form, and we will try to provide you feedback on whether it fits in our editorial plan.

Let Google be your advocate

Use OnLocation to clean up your destination’s Google listings

Lead by example

Your partners look to you as an expert. When you get on board with implementing everything Madden can do to boost your Google presence, both you and your partners will benefit. You’ll appear more prominently in Google searches and your destination will reap the rewards.

Let us do the heavy lifting

Madden will conduct an in-depth evaluation of the top 25–30 attractions in your market, your consumer reviews, photos, and events to determine whether they are on brand and positively promoting your market and partners. We’ll then generate a report to show you where your areas of opportunity lie.

Feet on your streets

With OnLocation PLUS Madden’s experts travel to your destination where we conduct a two-day networking workshop with Google Local Guides and your partners. During these workshops we’ll teach your partners how to update their information and maintain compelling content for Google My Business. We’ll also tour your destination’s top attractions to collect photos and video assets for your partners to use in Google My Business, and hold weekly reporting calls to discuss how the process is going.

How you benefit:

  • Increased brand awareness. Properly represent your brand in Google searches to ensure visitors see your destination in a positive brand view.
  • Help travelers have the best experience. Provide ways for travelers to find things to do, places to stay, and more while in your location and when they plan their trips.
  • Ensure positive branding. Receive a complete analysis of your online presence and current consumer reviews on Google, TripAdvisor, and Yelp.
  • Showcase the best shots. Valuable recommendations will be provided on how to make improvements and place images and video on DMO pages and partner listings.

Up your marketing game

Get meeting planners to book their next meeting

Meetings, from larger events like conventions to smaller off-site company gatherings or group events, have the ability to bring visitors to your destination. But how do you go about getting the attention of meeting planners?

Having done many meetings campaigns for our partners, we recommend:

  • Showcase what makes holding a meeting in your destination different from a meeting in a competitor’s destination.
  • Always make sure to have dedicated pages on your website for this specific audience with clear calls-to-action.
  • Upgrade your search efforts to ensure meeting planners searching for the perfect venue are able to find you.
  • Use LinkedIn’s and Facebook’s platforms with hyper-targeting tactics to drive planners to your site.

Showcase what makes you different

The core of each meetings campaign we run is a custom-created story, written from the perspective of an event planner or attendee that shows how your destination is an ideal meetings location. This format goes well beyond the meetings content that most DMOs have on their websites. Most destinations only highlight the technical aspects of their meeting capabilities, the number of rooms or the services of the venue—but nearly every destination has meetings locations. What makes your destination different? Just like with leisure marketing, the best way to convince a planner that your destination is the “one” is to inspire them with the things they can do after working hours. If attendees are really excited about the destination their meeting is in, they may even stay a few days before or after the meeting exploring the destination.

So how do you inspire planners? We’ve found inspiration is at its highest with Amplified Storytelling.

Making search work for you

Madden search

We collaborate with our partners on relevant story ideas, bringing SEO keyword research to the table in order to develop content that will most interest your audience. Then we hire talented writers who create a first-person narrative from the view of a meeting planner or conference attendee, showcasing the destination as well as the meetings venues and opportunities.  We work with our partners every step of the way to make sure it stays true to their destination.

In addition to having SEO-charged copy on your site, we also recommend running SEM ads to get your website on top of the search results when planners are Googling.

Reaching the right audience

Once the story is created, fully designed with images and interactive elements, we send readers to the story through LinkedIn and Facebook ads. On these platforms we target meeting planners, the decision makers who you really want to read your story. From there, we’ll encourage those planners to take the next steps—contacting you for more information.

Continuing the Madden family legacy

With over 90 employees, it’s sometimes hard to remember that Madden is a family-owned company. Kevin and Jill Madden started Madden Media, then Madden Publishing, over 35 years ago. They went from door to door, building relationships in the community while selling print ads for Tucson Guide. The rest is history, but recently Madden has opened a new chapter in the Madden story. Bailey Madden, one of the daughters of Kevin and Jill, has recently joined the team as Market Engagement Director.

“We have always advocated Tucson as a great place to live, work, and play and now we have one of our own doing just that. I hope many more graduates decide to make Tucson their home as well.”–Kevin Madden, owner

When she was young, Bailey spent a lot of time with her mother in the office and on sales calls. She would sit beside Jill Madden and cut up magazines, pasting them back together to showcase destinations in her own way. When she grew up, she wanted to be just like her mother. Bailey saw how much her parents cared about the community. They were passionate about Tucson and the tourism industry, and she caught it like a bug.

Summer often meant an annual trip and drive to Montana where the entire family would pile into the car. The family vacations strengthened their familial bonds—bonds which remain strong to this day. As an adult, Bailey has traveled the world, taking in the beauty of new places and discovering anew what travel can mean to both destinations and travelers. In her own words, Bailey believes, “There are few things more important than travel, as it leads to a more open and accepting world.”

After college, receiving a B.S. in Finance from Oregon State University, Bailey struck out on her own, working in a tech startup in Colorado. She worked as a Customer Success Manager, in charge of account management for a variety of clients, including Anheuser-Busch, Beam Suntory, Maui Jim, Otterbox, Clorox, Atkins Nutritionals, and Citizen Watch. Her work spanned across industries; alcohol beverage suppliers and distributors, consumer packaged goods, luxury goods, beauty products, and more. She built relationships with these clients, working to retain, grow, and renew the accounts. Her experience in the tech startup was very valuable, as she was able to take her working knowledge of how Madden operated, compare it to another company, and bring what she learned to her new position at Madden.

Bailey’s new position at Madden has allowed her to return to the city and community she cares for so deeply. She is excited to bring her creative approaches to solving problems to the table to continue Madden’s position as a driving force in the destination marketing industry.

“I know Bailey will do a great job and Jill and I are both excited to have her join the company we started 36 years ago.”
–Kevin Madden, Owner

Meet Bailey Madden

Bailey Madden

Bailey is a determined young professional with a passion for contributing to the growth of companies. She thrives in constantly changing environments that provide her with ongoing challenges and projects to work on. She is interested in companies that have an inviting culture and that provide her with continual learning and new experiences.

Travel this Veterans Day

As Veterans Day nears, we should take time to think about how we spend our time off. 54% of families in the United States end up not taking all their time off, according to Project: Time Off, and veterans are no exception. With deployments and training assignments, veterans spend a lot of time away from their families, so it is even more important, when they do return home, to rebuild relationships and connections.

Each time a deployment ends, service members are briefed about reintegration into their normal lives. Whether it’s three months or several years, things will have changed at home. From haircuts and routines to children growing older, changes affect the relationship dynamics of families. Type in “military return home” in Google and you’ll be confronted by an endless stream of videos sure to make you tear up as veterans are greeted by wives and husbands, dogs, and children. But after that initial “welcome home” moment, settling back into normal life after so much time away can be awkward and difficult, mixing emotions of happiness, relief, anger, and guilt can arise and often PTSD can make the transition even more fraught with difficulty. It will take time to adjust.

We recommend using time off to rebuild relationships. After all, individuals who participate in higher levels of leisure activity are more likely to have an increase in positive moods, attention span, and the ability to reflect on problems.1

In a study that analyzed the letters of 67 veterans who attended a therapeutic fly-fishing program in Dutch John, Utah along the Green River, it was found that the outdoor activity helped veterans with PTSD rediscover purpose in life, improve relationships, feel a sense of success, and work toward recovery. One veteran wrote, “Spending time with the (…) program has shown me it’s okay to enjoy what God has to offer. You support helped (…) to remind me to live life instead of hide from it.”2

Travel has a way of transforming. Our CEO, Dan Janes, is both a veteran and a family man. He encourages our employees to use their time off to explore locally, nationally, and abroad, finding unique destinations that provide the setting for memories to be created and relationships strengthened. Having been through deployments himself, Dan says, “Being a veteran often requires sacrifice, not only by the service member, but also by their families: those who keep things running a home so the service member can put their country first. I think it is important to make use of the time we do have with our families to reconnect and strengthen relationships.”

Photo of Military Brass Band with U.S.Flags

This Veterans Day we encourage you to spend time with your family. Take the time to travel and create new memories. Take the time to laugh and enjoy the outdoors. Work will still be there when you get back.

For active duty and veterans, we recommend checking out the deals compiled on Military.com. You’ll find links to specials and deals like B&B offering complimentary rooms and museums and parks with free admission.

1 Mayer, F. S., Frantz, C. M., Bruehlman-Senecal, E., & Dolliver, K. (2009). Why Is Nature Beneficial? Environment and Behavior, 41(5), 607-643.
Mowatt, R. A., & Bennett, J. (2011). War Narratives. Veteran Stories, PTSD Effects, and Therapeutic Fly-Fishing. Therapeutic Recreation Journal, 45(4), 286-308.

Madden | Full-Service Agency

You are looking for a partner who will not only help you meet your key goals and run a cohesive campaign—but also work alongside you. We bring our experience and expertise in digital marketing and vendor management to the table to make your life easier.

Trust is the foundation

We’re open and transparent in everything we do: who we’re partnering with, the third-party tools we use, the platforms we work on, even our pricing. Everything we do is for your benefit, so there’s no reason to keep secrets.

One stop shop

Madden has a long history of partnering, coordinating, and managing other companies to run our partners’ campaigns. From negotiating print and digital media buys to partnering with vendors, writers, photographers, and influencers to employ their talent—we’re the masters of coordination and vendor management. We work with you to develop the campaign strategy and vision. Then we take it from there, overseeing vendors, media buys, contracts, and invoices so you don’t have to. You won’t just save time and energy, but you’ll also save money, as we pass the savings of our partnerships and negotiations on to you. We want you to get the best team for the best value.


You will have a primary contact responsible for day-to-day communication, as well as effectively managing timeline, budget, and project status—we call this person an Account Manager. Your AM will also keep the extended team aware of all that is happening with the program. You will always have the entire strength of Madden behind you; that’s more than 100 people working tirelessly to make sure your campaign surpasses your expectations.

Our partners

We work exclusively in the destination marketing industry space, with over 2,000 partners across the United States and Canada.

Project: Time Off

Madden is on a mission to encourage people to discover new locations and experiences.

Latest trends show more and more workers are taking advantage of available vacation days—leaving fewer days unused. We think that’s fantastic news because we believe getting people out of their homes and into new places makes for stronger individuals, communities, and economies. Taking vacations also leads to relaxation, contentment, creativity, and—amazingly enough—productivity. Get out of office!

To learn more about the upside of downtime, check out U.S. Travel’s initiative Project: Time Off.

Relocating: Untapped Revenue in Destination Economic Development

Are you sitting on a gold mine?

Economic Development. You may have heard that your competition is doing it, or maybe you’ve done it before, but it wasn’t very successful. You may be sitting on an untouched gold mine of previously ignored revenue.

Job Seekers Willing to Relocate

Higher pay, check. Great benefits, check.

Fantastic nightlife, entertainment, and dining? Check, check, check.

People are always dreaming of the perfect job, but don’t always consider that the perfect job could be in a different city—or even a different state. It can be a challenge switch professional’s focus and encourage them to consider jobs outside their city and/or state. 

84 percent of Millennials are willing to relocate for a job

Professionals want to live somewhere they can have fun and relax during the weekend. Somewhere they’ll be happy to call home. Salary and benefits are a huge draw to a job, but moving over a long distance can often be a leap of faith. Professionals want to know that they’re moving for a good reason.

Build it, And They Will Come

According to a new survey of workers aged 18-35 by Wakefield Research for Graebel, 84 percent of Millennials are willing to relocate for a job. You just need to reach these job seekers in a way that inspires them to uproot and move to your destination. A report by Realtor.com notes that Pittsburgh is doing just that. Pittsburgh is currently one of the top cities  millennials are loving to relocate to. Those who live in the city compare it to Portland. Pittsburgh has low housing costs, a thriving nightlife, and a revitalized waterfront, all elements that encourage millennials to come to the city and to stay.

We’ve found that showing off the top quality-of-life reasons to live in a destination is the best way to target professionals looking for a job and influence them as they consider moving. More and more job seekers are considering a place they love to move to first, and then finding a job in it.

Relocating Companies

Remember in early 2018 when Amazon announced they were looking for a new city to open up their 2nd headquarters and everyone was throwing their hat into the ring? Amazon estimated that the winner would get up to $5 billion in investment and would mean an additional 50,000 high-paying jobs for the area. It’s a major revenue generating game-changer for any city and destination. Not only does it mean a boost for your economy, also creates destination awareness with every article, press release, or media mention of the move.

Most Economic Development campaigns focus on targeting much smaller companies than Amazon to relocate. While you may not see the exact ROI that Amazon quoted, the impact to your economy and the people who live in your destination will still be substantial.

Curious about the Madden approach to strategic Economic Development campaigns?

Social Fidelity (So-Fi) Video

Get Real Reel: Harnessing Engaged Audiences for Video Storytelling

Building a brand demands authentic connection with your audience. While professionally polished videos can be a huge benefit, there’s another tool worth adding to your box: So-Fi Video. This is the way to simultaneously expand your video library and deepen connection to your audience.

User Generated Content: Storytellers for your story

You may have a heard of User Generated Content (UGC), the term that’s often used in the context of brand-related images shared on social media and brand websites. UGC is any kind of content created by users that is publicly available. It can be anything from articles and blog posts, to videos and Instagram photos. This is the space where lines between audience and brand blur. Consumers interact with and contribute content to the brand, adding to your story. The relationship becomes a duet of sorts.

What is So-Fi Video?

Social-Fidelity Video—or So-Fi Video for short—is the Madden solution to  video User Generated Content.

With Madden’s strategic expertise at your disposal, you decide on the shot-list, Madden distributes the campaign to soon-to-be videographers, and the project gets rolling!

How does So-Fi Video work?

With So-Fi Video, you’ll invite your audience to shoot and share unscripted video and still images of authentic interactions according to your shot-list. That doesn’t mean chaos reigns. With Madden, you’ll gain shared ownership of assets in real time that you can approve and share instantly. Additionally, you’ll get a professionally edited compilation video that shows off the cooperative result.

What are the benefits?

User Generated Content—first merely a “trendy new thing,” is quickly becoming a staple marketing strategy, and for many good reasons. Top reasons to integrate UGC—especially So-Fi Video—are cost, time, authenticity, and engagement.

  • Cost: So-Fi Video is far more budget-friendly than hiring professionals, which makes building and maintaining a strong library of assets more achievable. Especially when it comes to video, where professional production involves a whole team of crewmembers and editors, So-Fi Video is a major bargain.
  • Time: So-Fi Video is simple. Photos are snapped, videos are shot, and the assets are shared with you. It can all take place within the span of a few minutes. Production for professional work involves planning, scheduling, filming, editing, and then sharing. Professional products can be awesome, but need time for proper execution. If you’re looking for a wide range of assets in real-time, So-Fi Video is the way to go.
  • Authenticity: Many brands heavily filter for tone, voice, and presentation. While the filter can yield a polished aura, there’s an inherent separation because the realities of imperfection are washed away. Today’s audiences know that and readily applaud #nofilter. Raw and imperfect = real and authentic.
  • Engagement: So-Fi Video has benefits at the end of the campaign and along the journey. The end result is a fully stocked and up-to-the-minute library of assets. Along the way, the very people you’re marketing to have invested in your brand. Not only have they noticed you, but they’ve endorsed you. There’s a connection.

Get real reel

Absolutely, produce that once-a-year or once-a-season, professionally polished video showcasing your best angles. Also, start opening doors and lenses to authentic interaction between your brand and your audience.