Facebook and Instagram Ads

Reach, connect, and engage your audience through social media

Reach out to learn more about Facebook Advertising
79% of people online use Facebook. (Pew Research Center & Hubspot)

It’s no secret that Facebook is one of the most popular social media outlets. US consumers spend 2 billion+ hours per month on social media sites, accounting for 20% of online time and 30% of smartphone time.1 That’s a lot of time browsing, scrolling, and liking, and a lot of time you could be using to influence potential travelers to choose your destination for their next vacation. Here are some of the reasons we find Facebook to be an invaluable marketing tool:

Targeting

According to Forbes, Facebook currently has over 1.2 billion monthly users. The Facebook platform allows advertisers to shuffle through this massive audience to find their best targets. Inspire destination travelers through immersive storytelling, and connect and engage users to your call-to-action.  Facebook combines third-party data with data it collects from the platform to target user location, demographics, interests, behaviors, and connections—getting as granular as finding the type of Facebook user by tracking how often he or she clicks, likes, or comments on ads and posts. Facebook allows you to find your core target audience, connect, engage, and re-engage with the perfect message delivered at every stage of your consumer’s journey.

Remarketing

With the power of the Facebook pixel, you can re-engage users that landed on your site, but didn’t take an action; narrow your marketing to tell a story to a specific group of engaged users; and use Lookalike Audiences to reach potential new users based off of the people who already know you.

Benefits

  • Reach your core target audience
  • Re-engage users at the right time
  • Find people who are similar to your current users
  • Inspire & connect with an already engaged audience

Why it works

Facebook and Instagram target a large group of engaged users that you can inspire and connect to your destination with good storytelling.

Best Practices:

  • Keep content on ads short
  • Tell your brand story with interactive ads & videos
  • Use strong calls to action


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