Facebook Instant Experiences
Social, full-screen mobile ads
Imagine an ad designed specifically for mobile devices that allows you to explore the content and learn more about your destination. Facebook Instant Experiences are intriguing because they are interactive—storytelling comes to life in ads that include video, still images, and call-to-action buttons. Viewers can tilt, zoom, swipe, and scroll in a seamless experience on both Android and iOS phones. The ads load 10x faster than the standard mobile web, creating a more branded ad experience.
- Ads generate awareness
- The full-screen, interactive nature allows for inspiration to build
- Higher engagement than other ads
Why it works
Instant Experiences provide awareness like other Facebook Ads, but go further to inspire and engage audiences.
- Use high quality images, as these ads are full-screen
- Use CTAs, buttons, and links to direct users through the experience
- Tell a story to intrigue viewers and encourage further engagement