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Facebook Instant Experiences

Social, full-screen mobile ads

Reach out to learn more about Instant Experiences
Average view time per user is 31 seconds. (Facebook)

Imagine an ad designed specifically for mobile devices that allows you to explore the content and learn more about your destination. Facebook Instant Experiences are intriguing because they are interactive—storytelling comes to life in ads that include video, still images, and call-to-action buttons. Viewers can tilt, zoom, swipe, and scroll in a seamless experience on both Android and iOS phones. The ads load 10x faster than the standard mobile web, creating a more branded ad experience.


  • Ads generate awareness 
  • The full-screen, interactive nature allows for inspiration to build
  • Higher engagement than other ads

Why it works

Instant Experiences provide awareness like other Facebook Ads, but go further to inspire and engage audiences. 

Best Practices:

  • Use high quality images, as these ads are full-screen
  • Use CTAs, buttons, and links to direct users through the experience
  • Tell a story to intrigue viewers and encourage further engagement

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