Inspire visitors with video
Video on Facebook does it all—it’s smart, sharable, and personal. Using Facebook’s network, you can target a specific audience with video ads, making sure that you are reaching the consumers who will be most interested in the content of your video. To get the most qualified viewers, you can target an audience who would be interested in your destination and their accompanying stories. The videos appear in the newsfeed, providing a more organic look and feel.
- Average engagement rate is 6.01%
- Create awareness and inspiration
Why it works
In addition to marketing your destination and inspiring visitors, the engagement rate is higher than other ads.
- Always include closed captions or text overlays, as 85% of videos are watched without sound
- Create content specifically for mobile viewing