As a full-service destination marketing agency, perhaps the most valuable piece of any client campaign we develop is the cohesive, omni-channel strategy that guides all marketing efforts. Our team of Account Directors, Account Managers, and Campaign Managers works with you and your stakeholders to implement innovative marketing tools and tactics to deliver optimal marketing solutions.
Content & Creative Strategy
Key members of the account team collaborate with Creative Directors and Media Directors to determine content strategies based on careful analysis of search keywords, website audits, social media audits, and market research. Creative themes are then brainstormed to complement the content direction and clients’ brands.
With assistance from Media Directors, the account team identifies clients’ goals and compares them to highly-performing media efforts to determine what tactics will work best together to form a holistic campaign across platforms.
Brand Strategies begin to take shape when our account team connects with our clients to build Marketing and Creative Briefs. These living documents serve as a launching point for rebranding efforts where we align brand goals and target personas with desired color palettes, imagery, and brand voice.
Cooperative Marketing Strategy
Destinations that work together, succeed together. Our account team works to bring your partners together to make a collective impact in your destination. We build marketing programs that benefit all parties and drive conversions. Any of our services and offerings can be adapted to meet your Cooperative Marketing goals.
Meetings and Groups Strategy
Tourism is more than leisure travel—every dollar from weddings, group visits, sporting events, and business meetings impacts the local businesses and residents by creating jobs, building roads, and making your destination a better place to live, work, and play. While many of the tactics are similar to leisure marketing, Meetings and Groups strategies incorporate pinpointed targeting to maximize your ROI.
Visit Carmel — Case Sudy
After 10 years using the original Carmel-by-the-Sea logo, it was time for rebranding. Local destination marketing had become competitive and more dynamic than ever, plus Carmel was becoming "Visit Carmel." The creative inspiration for the new logo drew colors from the sea and the typography from its whimsical village. The new tagline "Pure Inspiration" embodies the one-of-a-kind experiences visitors have around every corner in Carmel-by-the-Sea.
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