Content and distribution go hand in hand. It’s important to pair the right content with the right distribution channel to make the biggest impact on your target audience.
You’ve launched a strategy to make an emotional connection with potential visitors through Amplified Storytelling, the ultimate content campaign…how do you know it’s working? Let’s talk about what kind of metrics you want to focus on now that you’ve chosen an awesome marketing decision.
Content is everywhere in marketing—in ads, on websites, encouraging you to “click here” or offering lists of the “Top 10 things”. But what if there was content that went beyond the traditional content that most CVBs have on their website? Well, there is, and we’ve been perfecting it for the past five years.
By now, you’ve likely realized that video marketing offers an extraordinary opportunity for destination marketers to reach large audiences and tell your stories visually. But are you taking advantage?