Google has made changes with the layout for its search engine results pages (SERPs) for travel-related searches. This change is known as Destinations on Google and it has created a lot of buzz in the industry.
Ever wonder what it’s really like to visit the Google headquarters? Madden Media superstars Alexis Favis and Vanessa Abril-Gutierrez were able to join our partners Jason Holic and Jessica Castro from Experience Kissimmee at Google’s main campus in California last month.
You’ve probably heard the term “Google Premier Partner” before, but what does that actually mean?
Site visitors don’t always stay and play as long as we’d like or complete the action we want them to complete—how do you re-engage and extend the interaction? That’s where remarketing ads come in.
The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Your bid may be too low or your ad quality may be poor. So what can you do?
No doubt you’ve heard about Search Engine Marketing, but do you really know what makes it a foundational component of any digital marketing campaign?
The process that travelers go through when deciding to take a vacation is complicated. Luckily, Google has broken that decision-making process into five steps that allow us to examine how travelers are behaving. Using this data to build a comprehensive, strategic campaign can help increase visitors.
You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence.
You know that Search Engine Marketing (SEM) is a cornerstone of an effective digital marketing campaign. Simply investing in SEM is a start, but how can you keep up with the latest trends that help you reach your ideal target audience?