Tag: SEM

How Can Search Inspire Travel?

Find out how search can inspire travel with Madden. There are 40k searches done each second, 145 million each hour, and 3.5 billion searches each day. Consumers live their digital lives centered around discovering answers to their curiosity. As destinations look to be discovered, consumers are looking for content across multiple channels and platforms. Being… Read more »

Taking Advantage of Search Lost Impression Share

The factors impacting your impression share could range from not having enough daily budget to meet the demand to not ranking high enough in the paid search to have your ads consistently show. Your bid may be too low or your ad quality may be poor. So what can you do?

What’s the deal with Search Engine Marketing?

No doubt you’ve heard about Search Engine Marketing, but do you really know what makes it a foundational component of any digital marketing campaign?

Social Media best practices: Twitter

You know you should be posting to Twitter, but are you doing it correctly? For all those aspiring social media gurus out there, here are some tips and tricks to make the most of your Twitter presence.