Tag: strategy

Great content needs smart distribution

Content and distribution go hand in hand. It’s important to pair the right content with the right distribution channel to make the biggest impact on your target audience.

Have you got what it takes to be a Content Master?

Every destination has a story and no doubt, you want to tell yours. The last thing you want your visitors doing is wading through a sea of content, searching for the stories that best resonate with them. You want to entice, inspire, and exhilarate travelers at just the right time with the right type of content. Fear not, we’ve got your back. Let’s walk through the traveler journey together, as we conduct a symphony of storytelling.

Marketing for Events

In our hometown, there are events that entice people from all over the country to attend—from the Gem, Mineral, and Fossil Showcase to El Tour de Tucson, there are many opportunities for local businesses to benefit from an influx of travelers. Every destination has unique events like these, but how do you reach travelers during their stay?

Your Facebook Strategy: When and Why to Utilize this Platform

It’s no secret that Facebook is one of the most popular social media outlets. US consumers spend 2 billion+ hours per month on social media sites, accounting for 20% of online time and 30% of smartphone time.1 That’s a lot of time browsing, scrolling, and liking, and a lot of time you could be using to influence potential travelers to choose your destination for their next vacation.