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The nightlife traveler visits a location for partying, drinking, nightclubs, live music, gambling, and the...
People who travel to shop are planning to spend extra money. They want to spend...
Adventure travelers seek transformative experiences more than any other motivating factor, according to new research...
Whether it’s a once-in-a-lifetime (e.g., honeymoon) or regularly scheduled trip, couples who travel for romance...
Culinary (Eat/Drink Well)
This culinary-focused traveler could be a total Rachael Ray or next-level foodie like Anthony Bourdain...
Travelers who visit a location for work or professional purposes could be attending a conference...
Those who travel with the intention of relaxing want to forget about their everyday grind...
The event traveler has disposable income and a desire for unique experiences surrounded by like-minded...
This traveler is interested in all things outdoors. Activities of interest include hiking, cycling, seasonal...
Visiting family and friends remains a top travel motivator, whether the destination is down the...
The Cultural tourist is looking to immerse themselves in a destination to experience the unknown....