Travel Intents
Nightlife
The nightlife traveler visits a location for partying, drinking, nightclubs, live music, gambling, and the...More Info
Shopping
People who travel to shop are planning to spend extra money. They want to spend...More Info
Life List
Adventure travelers seek transformative experiences more than any other motivating factor, according to new research...More Info
Romance
Whether it’s a once-in-a-lifetime (e.g., honeymoon) or regularly scheduled trip, couples who travel for romance...More Info
Culinary (Eat/Drink Well)
This culinary-focused traveler could be a total Rachael Ray or next-level foodie like Anthony Bourdain...More Info
Work
Travelers who visit a location for work or professional purposes could be attending a conference...More Info
Relax
Those who travel with the intention of relaxing want to forget about their everyday grind...More Info
Events
The event traveler has disposable income and a desire for unique experiences surrounded by like-minded...More Info
Explore (Outdoors)
This traveler is interested in all things outdoors. Activities of interest include hiking, cycling, seasonal...More Info
Bonding
Visiting family and friends remains a top travel motivator, whether the destination is down the...More Info
Cultural
The Cultural tourist is looking to immerse themselves in a destination to experience the unknown....More Info