
Travel Intents

Nightlife
The nightlife traveler visits a location for partying, drinking, nightclubs, live music, gambling, and the...More Info

Shopping
People who travel to shop are planning to spend extra money. They want to spend...More Info

Life List
Adventure travelers seek transformative experiences more than any other motivating factor, according to new research...More Info

Romance
Whether it’s a once-in-a-lifetime (e.g., honeymoon) or regularly scheduled trip, couples who travel for romance...More Info

Culinary (Eat/Drink Well)
This culinary-focused traveler could be a total Rachael Ray or next-level foodie like Anthony Bourdain...More Info

Work
Travelers who visit a location for work or professional purposes could be attending a conference...More Info

Relax
Those who travel with the intention of relaxing want to forget about their everyday grind...More Info

Events
The event traveler has disposable income and a desire for unique experiences surrounded by like-minded...More Info

Explore (Outdoors)
This traveler is interested in all things outdoors. Activities of interest include hiking, cycling, seasonal...More Info

Bonding
Visiting family and friends remains a top travel motivator, whether the destination is down the...More Info

Cultural
The Cultural tourist is looking to immerse themselves in a destination to experience the unknown....More Info